Home » Discounts » AliExpress sales dates 2023: calendar, explanation and FAQ

AliExpress sales dates 2023: calendar, explanation and FAQ

Introducing the complete AliExpress 2023 sales calendar! Discover when each sale will take place, how long they’ll last, and what kind of discounts you can expect. We’ve got you covered with everything from major holiday events to daily deals and hidden gems. Get ready to save big on AliExpress this year!

AliExpress Sales, September 2023

Beginning and the endOfficial nameWhat will be offeredWhat is the benefit
September 1-30September promocodesPromo codes from sellers for the whole monthList of all goods with promotional codes
September 1-30Super DealsSales for the whole monthDiscounts up to 70% for popular products
September 1-30Weekly DealsWeekly saleThe best prices of the month, goods are updated every week
September 1-30Treats with no tricksSale of goods for HalloweenDiscounts on masquerade costumes and attributes of Halloween
September 1-30Deal du JourSale only for FranceSpecial discounts – the list of goods is updated every day at 09:00
September 01-05Choice DaySale from local warehouses$ 2-6 coupons for all
September 6-09IIIF150 Brand DayWorld premiere of protected smartphones B2 and B2 UltraDiscounts of 50% for new and old models of smartphones IIIF150
September 07-20AE ChoiceSale from local warehouses2% discount when paying with coins and free delivery
September 18-21Trend Spotting $2 OffSale of fashion things from autumn collections and other goods$ 2 discount for every $ 15 spent
September 18-21Choise Trend SpottingSale from local warehouses$ 2 discount for each $ 15 and free delivery
September 26-29Xiaomi Brand DayPresentation of new products: Xiaomi 13t, Redmi Pad Se, Mi Band 8Discounts up to 30% on Xiaomi electronics

On this page:

During AliExpress sales, you may also find special deals like free or fast shipping on select items or product categories. Keep an eye out for these promotions to save even more on your purchases.

Be sure to bookmark this page and follow us on social media to stay updated on all the latest AliExpress sale dates and offers!

AliExpress sales calendar september 2023

AliExpress is a popular online marketplace that offers a wide range of products at competitive prices. The sales events held throughout the year give shoppers the opportunity to score even better deals on items they love.

Did you know that discounts during sales events are even better than regular promotions? Plus, you’ll have a wider selection of products to choose from! In this article, we’ve gathered all the essential information about genuine AliExpress sales. To stay updated on the latest and greatest discounts, be sure to check out the news section on AliExpress. And don’t be surprised if the catchy tunes from their sale ads get stuck in your head – they’re known to become hits!

Smiling American couple examining gold rings in aliexpress

AliExpress Sale: Secret Discounts Await You!

Discover a world of secret deals and discounts, available to our customers only. Don’t miss out!

Introducing AliExpress’s biggest sales of the year (Major Sales Events)!

To qualify for these sales, sellers must maintain a rating of 90% or higher. Plus, the item’s price has to be the lowest it’s been in the last 90 days or more, ensuring that the discounts are truly unbeatable. With a minimum product rating of 4.5 stars and a requirement for sellers to generate at least $2,000 in monthly sales, you can trust that these deals feature only the most popular and top-quality items. Get ready to score some incredible finds!

The 2023 AliExpress Sales Calendar

AliExpress sales in January 2023

AliExpress Coupons JANUARY

Beginning and the endOfficial nameWhat will be offeredWhat is the benefit
January 1-31Jan CodesJanuary promotional codesJanic6 Janic9 Janic14 Janic24
January 1-2New Year ThrillsFirst New Year Sale in 2024Discounts on goods from your desire list
January 1-2Expect new varmth at homeSale of goods for homeDiscounts for consumables and household goods
January 1-2Expect more outdor funSale of winter thingsDiscounts for skiing and winter clothes
January 3-5Plus Day-GlobalSale of goods with fast deliveryCoupons for $ 5 and $ 10 for all products
January 4-5Los Reyes Magos 2023Sale of goods for children only in SpainDiscounts up to 50% for toys, children’s clothes
January 9-13Winter clearence EventLiquidation of residues in warehousesDiscounts up to 90% for last year’s goods
January 16-23Tus Consejos de ahorro para 2023Sale only for SpainDiscounts up to 90% and free delivery
January 16-29Love Delivers EventChinese New YearCoupons for $ 2- $ 10, discounts up to 50%
January 16-29Brand Day – RealmeRealme 10 Sale$ 15 coupons, discounts, the opportunity to win a smartphone
January 16-30BR: Carnival OffersSale only for BrazilCopons for R $ 15, discounts, delivery in 24 hours
aliexpress sale dates 2023

AliExpress sales, February 2023

Beginning and the endOfficial nameWhat will be offeredWhat is the benefit
February 1-28Feb CodesFebruary promotional codesDiscounts for selected goods
February 1-28Great-value deals – GlobalFebruary saleDiscounts up to 70% for popular products
February 8-10Brand Day – POCOSale of Poco smartphonesDiscounts on new and old models, coupons
February 14-16Plus DaySale of goods from local warehousesDiscounts for goods with fast delivery
February 16-18Brand Day – OnePlusSale of OnePlus smartphonesDiscounts on new and old models, promotional codes
February 20-22Inspiration for Better LifeSale of goods for homeDiscounts on household appliances and accessories
February 20-22Sports Geek EssentialsSale of sports goodsDiscounts on sportswear and shoes, simulators
February 20-24Worth to BuyThe main sale of FebruaryLarge discounts and promotional codes for all products
February 23-25Fashion New CollectionPresentation of spring collections of Chinese fashion brandsDiscounts for spring clothes and shoes
February 26-28New Tech EventPresentation of new electronics modelsDiscounts on smartphones, smart mines and other electronics

AliExpress sales, March 2023

Beginning and the endOfficial nameWhat will be offeredWhat is the benefit
March 1-31March CodesMarch promotional codesPromotions for all countries
March 1-31Save more with codesPromo codes for some countriesFor Brazil, France, USA, Korea, Spain
March 1-31Great-value deals – GlobalSales for the whole monthDiscounts up to 70% for popular products
March 1-3Choice DaySale from local warehouses10% discount coupon and free delivery from $ 10
March 6-12Trend SpottingSale of spring collections$ 3-9 discount for a purchase of $ 20-60
March 6-12Trend Spotting – Must buy list -GlobalThe most popular spring sales products30-50% discount and fast delivery
March 6-12Spend and SaveSpring sales coupons$ 3-9 coupons
March 20-2613th Anniversary SaleAliexpress’s birthday. The main sale of springCoupon for $ 4-16 to each, discounts up to 70% for all products
March 20-2613th Anniversary – fast deliveryFast delivery of goodsDelivery 7-10 days only for France, Spain, Italy, Germany, Holland, Poland
March 20-2613th Anniversary – BestsellersLarge discounts on popular goodsAll products with large discounts in one place

AliExpress sales, April 2023

Beginning and the endOfficial nameWhat will be offeredWhat is the benefit
April 1-30April CodesApril promotional codesPromotions for all countries
April 1-30Save more with codesPromo codes for some countriesFor Brazil, France, USA, Korea, Spain
April 1-30Great-value deals – GlobalSales for the whole monthDiscounts up to 70% for popular products
April 1-3Choice DaySale from local warehouses$ 3 discount coupon when buying from $ 15
April 4-8Fresh Finds – UgreenPresentation of new UGREEN modelsDiscounts up to 30% for new UGREEN models, sale of old models
April 4-9Easter picksEaster saleDiscounts for festive goods
April 6-8Xiaomi Fan FestivalWorld premiere Xiaomi Note 12 and Redmi Watch 4Discount for new models up to 35%, discount on old models up to 50%
April 10-12Plus DaySale of famous Chinese brandsDiscounts up to 50% for popular products
April 10-14Fresh Finds – XiaomiWorld premiere Xiaomi Note 12cDiscounts up to 35% per new model
April 13-23Rock Your StyleSpeed ​​of stylish youth clothingDiscounts up to 70% for clothes and shoes, coupons for the USA
April 17-21Outdor FunSale of goods for sports and outdoor activitiesDiscounts and coupons
April 17-21Fresh Finds – AmazfitThe premiere of new models from AmazfitLarge discounts on old models, discounts up to 15% on the novelty
April 17-21Fresh Finds – AnkerThe premiere of new models from AnkerLarge discounts on old models, discounts up to 15% on the novelty
April 17-21Fresh Finds – DOOGEEPremiere of new models from DogeeLarge discounts on old models, discounts up to 15% on the novelty
April 17-21Fresh Finds – TeclastThe premiere of new models from TeclastLarge discounts on old models, discounts up to 15% on the novelty

AliExpress Sales, May 2023

Beginning and the endOfficial nameWhat will be offeredWhat is the benefit
May 1-31May CodesMay promotional codesPromo code for all countries
May 1-31May CouponsMay couponsCoupons from sellers
May 1-31Super DealsSales for the whole monthDiscounts up to 70% for popular products
May 1-03Choice DaySale from local warehouses$ 6 coupon when buying $ 40
09-14 MayFresh FindsWeekly saleDiscounts for goods of all types up to 75%
May 10-14Discovery – Lifestyle RefreshSale of new clothes and electronics$ 2 discount for every $ 20 spent
May 15-21Summer InspirationsSale of summer goodsGoods at $ 0.99, discounts up to 70% and a $ 5 coupon for every $ 30 for the United States
May 18-19Brand Day – AnkerSale of headphones and columns AnkerDiscounts up to 56% on headphones
May 22-28Fresh Finds 3Weekly sale 3Discounts for goods of all types up to 75%
May 22-28World Premiere InfinixSale of smartphones Infinix50% discounts and coupons for new Infinix 30 and Infinix 30 Pro models
May 22-28Tech BestsellersSale of electronicsDiscounts up to 50% on smartphones and other electronic devices
May 23-24Brand Day – AmazfitSale of smart watches$ 8-25 coupons, gifts to the first customers
May 29-30Brand Day – RealmeSale of smartphonesDiscounts for old and new Realme models
May 29-31Fresh Finds 4Weekly sale 4Discounts for goods of all types up to 75%

AliExpress Sales, June 2023

Beginning and the endOfficial nameWhat will be offeredWhat is the benefit
June 1-30June CodesJune promotional codesPromo code for all countries
June 1-30June CouponsJune couponsCoupons from sellers
June 1-30Super DealsSales for the whole monthDiscounts up to 70% for popular products
June 01-03Choice DaySale from local warehouses$ 6 coupon when buying $ 40
June 7-09Brand day – CubotSale of secure mobile phones CubotDiscounts up to 80% for new Cubot models – Kingkong 9, X70
June 12-18Summer SaleHome Sale of Summer – 618Discounts on all goods, coupons, promotional codes, prizes
June 12-18Winter Mega SaleSale for the countries of the southern hemisphereDiscounts on all goods, coupons, promotional codes, prizes

AliExpress Sales, July 2023

Beginning and the endOfficial nameWhat will be offeredWhat is the benefit
July 1-31Super DealsSales for the whole monthDiscounts up to 70% for popular products
July 01-03Choice DaySale from local warehouses$ 6 coupon when buying $ 40
July 10-12Discovery – Spend and SaveSales of goods for leaveDiscounts up to 50% and coupons for $ 7-40
July 10-12Discovery – Top BrandsSale of goods of famous Chinese brandsDiscounts up to 50% and coupons for $ 7-16
July 18-19Kastking Brand daySales for fishing goodsDiscounts up to 56%
July 26-28Baseus Brand daySale of headphones, pavorbans, charging devicesDiscounts up to 80%
July 3170Mai World Premiere – A810World premiere of car DVR 70MAI A810Gifts to the first customers, discounts, coupon for $ 5

AliExpress Sales, August 2023

Beginning and the endOfficial nameWhat will be offeredWhat is the benefit
August 1-31August Promocodes and CouponsCopons and promotional codes for a monthDiscounts $ 6-12 by code
August 1-31Super DealsSales for the whole monthDiscounts up to 70% for popular products
01-03 AugustChoice DaySale from local warehouses$ 6 coupon when buying $ 40
01-03 AugustDo BrasilSelling from a warehouse in BrazilDelivery for 3 days and discounts up to 35%
August 01-0470Mai World Premiere – A810World premiere of car DVR 70MAI A810Gifts to the first customers, discounts, coupon for $ 5
04-08 AugustWorld premiere: Xiaomi Pad 6-GlobalWorld premiere of the new tablet from XiaomiGifts to the first customers, discounts on new and old Xiaomi electronics electronics
August 21-27828 SALE – End of Season Sale / Back to SchoolBrand Week – the last sale of summerLarge discounts on all goods, coupons, promotional codes
August 21-27829 SALE – X day DeliveryBrand Week – the last sale of summerDiscounts for goods with delivery up to 10 days
August 21-27830 SALE – Super SavingsBrand Week – the last sale of summerGoods with the largest discounts + $ 2 coupon
August 21-27831 SALE – Spend & SaveBrand Week – the last sale of summerThe more you spend, the greater the discount – the page of sales coupons

AliExpress Sales, October 2023

Beginning and the endOfficial nameWhat will be offeredWhat is the benefit
01-31 OctoberSuper Deal: Limited Time SpikeBurning sales (updated every 24 hours)The best price of the day
01-31 OctoberNew User DiscountsFirst purchase couponDiscounts for new users
03-05 OctoberPlus DaySale of all goods with fast deliveryDelivery for 72 hours and a 10% coupon
03-05 OctoberBrand Day – LAUNCHSale of electronics for car servicesCoupon up to $ 99 and discounts on car scanners
October 03-08BR: Super Brand for InfinixSale of smartphonesDelivery for 3 days and a discount of up to 50% to Infinix smartphones
October 04-07Jours ExpressSale of everyday goods in FranceDelivery for 3 days, cashback 10% and discounts on promotional codes 30EXD
October 04-07Días ExpressSale of everyday goods in SpainDelivery for 3 days, cashback 10% and discounts on promo codes Exd3
October 04-07Día de la Marca-TinecoSale of vacuum cleanersDiscounts up to 60% for vacuum cleaners, profitable offers for Spain
October 05-07Brand Day – RockbrosSale of goods for cyclistsDiscounts up to 90% for bicycle equipment
October 10-14Lifestyle EventSale of goods for home and kitchenDiscounts up to 60% for the most popular products of this fall
October 10-14Spend & Safe (Lifestyle Event)Only for the USACoupons for $ 3-9 for home goods
October 10-14Brand Day – XiaomiWorld premiere of smartphones Xiaomi 12Redmi Watch 2 as a gift, coupons up to $ 100 per smartphones
October 10-15BR: Children’s DaySale of toys in BrazilDelivery for 1 day and discounts on toys and children’s goods
October 10-15Halloween 2023Sale of holidays and masquerade costumesDiscounts on promotional codes LeoCT10
October 10-17BR: Super Ofertas-Extreme flash dealSelling from a warehouse in BrazilDiscounts for all goods in the Brazilian warehouse
October 13-16Día de la Marca-MideaSale of vacuum cleaners MideaDiscounts up to 70% and 2 years of guarantees for vacuum cleaners
October 15-21Tenues chaudes et confortablesSale of winter clothes from a warehouse in FranceDiscounts up to 50% and delivery in 3-10 days
October 15-22Cómodo sin fríoSale of winter clothes from a warehouse in SpainDiscounts up to 50% and delivery in 3-10 days
October 17-19Brand Day – UgreenThe premiere of the new Ugreen modelsSale of cables, headphones, charging devices and computer accessories
October 17-21Better LivingSale from a warehouse in the USADiscounts for household appliances and goods for a smart home. USNEW25 promotional code for new customers
October 17-21Día de la Marca-OlceanSale of OCLEAN goods in Spain30% discounts on electric toothbrushes
October 19-20Journée de la super marque &OcleanSale of OCLEAN goods in France30% discounts on electric toothbrushes
October 19-21Fresh FindsSale of new products of Chinese brandsDiscounts for electronics
October 20-25Warm up your winterSale of warm things and heaters only for Germany, Holland, France, Poland, SpainDelivery up to 12 days and discount 2 € for all orders from 12 €
October 24-29Top SelectionSelling from a warehouse in BrazilDiscounts for popular goods
October 24-303 pour 5,99€Sale only for France, only in the applicationAny three products from the list for only 5.99 € with free delivery
October 29-31Single’s Day Warm-UpPreparation for 11.11Distribution of coupons that can be spent on a bachelor’s day

AliExpress Sales, November 2023

Beginning and the endOfficial nameWhat will be offeredWhat is the benefit
November 01-1211.11 SaleThe main sale of the year is a bachelor’s dayDiscounts, coupons for everyone for $ 3-15, the best price of the year
November 01-12Double 11 Top Sale 100100 main goods sales 11.11The lowest prices for the most popular goods
November 04-054th-5th Nov: FashionSale of clothing and shoesSpecial discounts, coupons and promotional codes for clothes
November 6-076th-7th Nov: TechSale of electronicsDiscounts
November 08-098th-9th Nov: HomeSale of goods for homeDiscounts up to 30%
November 24-29Black FridayLast major sale of the yearDiscounts for all goods, an additional discount of $ 4 for every $ 30 from Aliexpress, coupons, promotional codes

AliExpress Sales, December 2023

Beginning and the endOfficial nameWhat will be offeredWhat is the benefit
December 1-31Promocodes DecemberPromo codes of DecemberPromo code 12DEC9 or 12ic9 for other countries
December 1-31Super DealsThe best prices of DecemberDiscounts 10-30%, the list of goods is updated every day
December 1-31New User Gift (december)Discounts for new usersGifts the opportunity to buy a product for $ 0.01
December 5-9Holiday Deals EventSale of popular brands$ 3-9 discount from AliExpress and Brandc6 promotional code
December 12-17Warm winter EssentialsSale of warm things and heatersDiscounts up to 70% and free delivery in Spain, France
December 12-17Home festival essentialsSale of goods for homeDiscounts up to 50% for household appliances and home goods
December 12-17SupermarketSale of household goods and consumablesDiscounts up to 50% and fast delivery
December 12-25Weekly DealsThe best price of the week25% discounts for all goods on sale
December 12-31Warm WinterSale of warm things and heatersDiscounts up to 50% and promotional code AEWARM5
December 14-21Christmas giftsChristmas sale in Spain and FranceDiscounts up to 50% and surprises for 1 euro
December 15-17Brand Day – MoesThe anniversary of the brand MOESDiscounts for smart home and coupons up to $ 20
December 19-21Brand Day – WOSAISale of the Brand of WosaiDiscounts 46% and promotional code WSBRAND36
December 19-23Discovery – New Year Tech GiftsNew Year’s sale of electronicsDiscounts up to 60% on smartphones, headphones and more
December 19-23Discovery – New Year, New KitchenNew Year’s sale of goods for the kitchenDiscounts up to 60% on cutlery, kitchen appliances and other
December 19-23Express Days – Featured SelectionDiscounts for goods with fast deliveryDelivery in 3-10 days only for Spain and France
December 19-25Spend & Save First RoundNew Year’s sale only for BrazilFree delivery and R $ 20 discount when buying for R $ 200
December 19-26Do BrasilDiscounts on the goods of the Brazilian sellersDelivery for 3-10 days only for Brazil
December 22-24Brand Day – DOOGEEPresentation of new doogee modelsDiscounts on smartphones and coupons up to $ 30
December 26-28Trendy tech gadgetsSale of electronicsDiscounts up to 50% on smartphones and laptops
December 26-28New Year tech giftsNew Year’s sale of electronicsDiscounts up to 50% on smartphones and accessories
December 26-28New Year with new outfitsNew Year’s sale of clothesDiscounts up to 50% for winter clothes
December 26-29Brand day – EAFCSale of professional automobile equipmentDiscounts up to 60% for compressors, charging devices, inverters
December 26-29Brand day – CubotPresentation of the new model Cubot Note 30$ 10 coupon for smartphones

AliExpress is renowned for its unbeatable prices, and the best way to save even more is by taking advantage of their sales. Sellers, brands, manufacturers, and stores offer select items at discounts ranging from 20% to 90% or more for various reasons, such as promoting their brand, attracting new customers, or clearing out inventory.

What are the sales on AliExpress

  1. Permanent sales also known as hidden sales.
    • Section “up to $5”.
    • Hot products.
    • Sales on AliExpress homepage.
    • Product sales search page on AliExpress.
  2. Sales at Tmall in Russia and at Plaza in Spain.
  3. In-app sale.
  4. Sales organized by sellers.
  5. Brand sale.
    • Week of brands.
    • Sale from the brand.
  6. Calendar sales.
    • On the anniversaries of AliExpress and Alibaba Group.
    • On public holidays.
    • Sale for local and regional holidays.
    • For religious holidays.
  7. The main sale of the year is 11/11 Bachelor’s Day.
  8. American sales on AliExpress.
    • Black Friday.
    • Cyber ​​Monday.

Ongoing and Hidden Sales on AliExpress

Chinese workers disassemble packages before shipping after a big sale

When you visit the site, you’re always greeted with opportunities to participate in large-scale promotions. Expect to find four types of ongoing sales and 5-6 additional sales at any given time. Let’s explore what’s available and where to find it.

“Under $5” Section:

This highly popular section on AliExpress features a wide variety of items, from small trinkets to practical products like clothing, dishware, and even household appliances, all priced under $5. You can even snag lower prices by downloading the app and sharing the link with your friends.

Why It’s Beneficial for Sellers:

The “Under $5” section allows companies to offload unsold inventory that’s taking up valuable warehouse space. You’ll find both good and not-so-good items, so it’s essential to browse and compare before making a purchase.

After participating in the sale on AliExpress, the family unpacks the box with the purchase

Fast deals

Young man sprinting and pushing  aliexpress shopping cart full of sealed boxes in front of him

AliExpress Discounts: 48 Hours of Hot Deals!

Discover the popular items other shoppers around the world are choosing. Hurry up and buy!

Sellers can feature their products in this section by offering a minimum discount of 20% off the regular price. The average discount is around 60%, with some deals reaching up to 90% off. Keep in mind that the number of discounted products is limited.

Less popular items might stay in this section for quite some time, while in-demand products can sell out in seconds. Sellers announce the start of sales, so eager shoppers often camp out on the “Quick Deals” page, constantly refreshing their browser to be the first to click the “buy” button.

A queue of people outside the door of an electronics supermarket waiting for the Black Friday sale on AliExpress
How to Find a Great Deal:

Stay updated on promotions from sellers that interest you, and keep an eye on our website and the AliExpress homepage for news about upcoming sales. When a sale you’re interested in starts, be ready on its page and keep refreshing to secure your purchase.

It’s also a good idea to periodically visit the “Quick Deals” section, as you might stumble upon some exciting offers. The site is designed to prioritize products from categories you’ve recently viewed.

Seller Benefits:

By selling a limited number of products at a discount, sellers create a buzz around their store or brand. Even if some items sell below cost, the resulting hype and subsequent sales more than make up for any initial losses. Since the number of discounted products is limited, there’s rarely enough to satisfy everyone.

A girl welcome wisitors to the Aliexpress

Special access to AliExpress. Just for you!

Get access to your personal page with products specially selected for you

Sales on AliExpress homepage

The most prestigious spot on the site, the homepage slider, features ads from five to ten different sales constantly rotating. There are several types of promotions available:

  1. Specific product sales: Clicking the link takes you to a page where you can buy the item at a promotional price.
  2. AliExpress brand sales: Offers focus on one brand’s products, leading you to the brand’s page or store.
  3. AliExpress calendar sales: More information on these sales can be found below.
  4. Special offers: These vary, with sales marketers often introducing creative promotions.

Keep in mind that sales may be time-limited, offer limited quantities, or have not started yet (in which case, a countdown timer will be displayed).

What Sellers Get From This:

Ads on the homepage reach the largest number of site visitors. Most people start browsing from the homepage, making it a prime spot for promotions.

Product sales search page on AliExpress

Here, you’ll find a list of links to all the hottest deals from sellers. Placement in this section is paid, but it’s more affordable than the homepage. As a result, you’ll find offers from small companies and individual sellers. Make sure to compare prices and check if the deals are truly worth it.

Plaza sales

Please note that these sites only operate in Spain and France. Goods are delivered quickly because they are already stored in warehouses within these countries. Tmall is available only within China, while Tmall Global is for overseas Chinese and is only accessible in Chinese.

AliExpress Plaza days is like a big electronics supermarket with constant discounts

In-app sale

Purchasing any product through the AliExpress app will result in a lower price. The app features ongoing sales that fall into two categories:

  1. AliExpress Sales on the Homepage: Like on the website, you’ll see ads and can easily understand the promotions.
  2. Share and Earn: Accessible through the menu, this feature allows you to make group purchases. Share the product link with a friend, buy it together, and receive a discount.

Sales organized by sellers

Not all sellers can afford to pay for advertising, but they still want to sell more. They can organize their own AliExpress sales without advertising by simply adding the word “sale” to the product name.

To find these deals, type the product you’re interested in along with the word “sale” in the search box. Be cautious and know the prices, as not all sellers are completely honest.

Brand sale

Popular Chinese brands, available on both Tmall and AliExpress, often organize sales to stand out. These promotions can be collective or individual, with varying levels of participation from brand owners.

Week of brands

Also known as “AliExpress Total Sale,” this promotion offers discounts ranging from 30% to 50% and typically lasts three or four days near the end of summer. It serves as the largest sale event before Singles’ Day, allowing sellers to gauge product popularity and plan for the upcoming shopping season.

Brand Clearance

A brand may decide to make a big splash by offering attractive deals. These sales are considered some of the best on AliExpress, as the discounts are genuine and can range from 20% to 80%. Brands often use these promotions to increase awareness and make a strong statement.

AliExpress Sale Toy Land 7-21

Calendar sales

These sales occur on specific dates throughout the year, often coinciding with holidays, anniversaries, or other special occasions. Keep an eye on our website and the main AliExpress page for updates on upcoming calendar sales.

Public Holidays

AliExpress and its sellers often organize sales around public holidays, such as Christmas, New Year’s, or national holidays. These sales provide a great opportunity to snag deals and discounts on popular items.

Local and Regional Holidays:

Sales might also be organized to coincide with local and regional holidays or celebrations. This helps cater to specific markets and allows buyers to enjoy discounts related to their traditions and festivities.

Religious Holidays:

Sometimes, sales are held during religious holidays, like Easter or Ramadan, allowing people to find deals on items related to their religious observances or to simply enjoy the festive atmosphere.

The Main Sale of the Year – 11/11 Bachelor’s Day

One of the most significant sales on AliExpress, this event takes place on November 11, also known as Singles’ Day. Sellers offer massive discounts, making it a perfect time to grab great deals on a wide variety of items.

The Chinese oppose the Americans in everything, even in shopping. So they invented Singles’ Day. Initially, this date was celebrated by single men. They did it as opposed to Valentine’s Day. Then Jack Ma, the founder of Alibaba Group, decided to turn November 11 into a shopping festival.

  • From a marketing point of view, the solution is very good. See for yourself:
  • Singles’ Day is always ahead of American Black Friday. Customers have not yet had time to spend their money.
  • The middle of autumn, when it starts to get colder. It is at this time that people change their wardrobe.
  • There are no other holidays on this day. Nothing distracts customers from shopping.
  • Better to create your own tradition. Than adapting to others.

Therefore, “11.11” or “Singles’ Day” turned into a grandiose event. Sales volumes on AliExpress alone are measured in tens of billions of dollars. Yes, shoppers spend more on AliExpress in one day of sales than some governments in a whole year.

For comparison – in 2018, sales amounted to $30.8 billion, which is approximately the same as the GDP of Bolivia. And Paraguay’s GDP is $1 billion less. Just imagine: the whole Bolivia, a country with 11 million inhabitants per year produces less than AliExpress sells in one day!

More than 180,000 brands from all over the world took part in the action.

American sales on AliExpress

In addition to its global sales events, AliExpress also participates in popular American sales like Black Friday and Cyber Monday. These sales provide another opportunity to score excellent deals on various products.

Black Friday

A major day for American shopaholics. Originated in the USA, but has already spread throughout the world. It’s hard to imagine a country that doesn’t have Black Friday sales.

Celebrated the first Friday after Thanksgiving in America. Always falls at the end of November. Thanksgiving is celebrated on the fourth Thursday in November, in honor of the first harvest in the New World.

Black Friday is always the fourth Friday in November. Usually falls at the beginning of the twenties.

Cyber ​​Monday

Cyber ​​Monday – the next Monday after Black Friday. Day of sales on the Internet. It was invented by retailers specifically for those who did not have time to skimp. Or could not do it for some reason. In order not to stand in lines at supermarkets on Friday, you can safely stock up on the Internet on Monday. On this day, it is customary to make promotions for electronic gadgets and other equipment. On AliExpress, Cyber ​​Monday does not take place in November, but in January.

The sale on AliExpress on Cyber ​​Monday is not as big as in the US. But there are many interesting things here too. The level of discounts is approximately 30% of the original prices. Be careful – fake promotions are common on Cyber ​​Monday. When the value of the product doesn’t actually decrease.

What does it do for sellers

The ability to distract at least some customers from the sites of American competitors. Attract new users to your stores.

In summary, AliExpress offers a wide range of sales throughout the year, catering to different occasions, markets, and customer preferences. By staying informed and keeping an eye on various sales events, you can make the most of the discounts and deals available on the platform. So, happy shopping and enjoy the savings!

FAQ on sales on Aliexpress

  1. What is the sale date on AliExpress?

    The most important one is November 11th. It’s called Singles’ Day. The second in importance is March 28th. It’s AliExpress’s birthday.

  2. When does the sale on AliExpress start?

    All sales begin and end at 00:00 Pacific Time (PST).

  3. How long is the sale on AliExpress?

    Major sales (Singles’ Day, Black Friday, AliExpress’s Birthday) last from 3 to 5 days. Brand week and regular promotions last 7 days.

  4. What is the name of the main sale of AliExpress?

    The official name is Global Shopping Festival. World Shopping Day, Singles’ Day or 11.11

  5. What’s the sale on AliExpress?

    There are at least 3 sales on the site at any time. Details of current sales

  6. How often are sales on AliExpress?

    They go constantly. Big sale every three months. Once a month – seasonal. Small ones – every week.

  7. How to find a sale on AliExpress?

    Use our calendar. Read the news. Go to the main page of Aliexpress.

To make the most of AliExpress sales, act fast to secure the best deals and strategize your purchases based on the upcoming sale dates. Happy shopping and enjoy the savings!