AliExpress sales dates 2023: calendar, explanation and FAQ

Introducing the complete AliExpress 2023 sales calendar! Discover when each sale will take place, how long they’ll last, and what kind of discounts you can expect. We’ve got you covered with everything from major holiday events to daily deals and hidden gems. Get ready to save big on AliExpress this year!

AliExpress Sales, September 2023

Beginning and the end	Official name	What will be offered	What is the benefit
September 1-30	September promocodes	Promo codes from sellers for the whole month	List of all goods with promotional codes
September 1-30	Super Deals	Sales for the whole month	Discounts up to 70% for popular products
September 1-30	Weekly Deals	Weekly sale	The best prices of the month, goods are updated every week
September 1-30	Treats with no tricks	Sale of goods for Halloween	Discounts on masquerade costumes and attributes of Halloween
September 1-30	Deal du Jour	Sale only for France	Special discounts – the list of goods is updated every day at 09:00
September 01-05	Choice Day	Sale from local warehouses	$ 2-6 coupons for all
September 6-09	IIIF150 Brand Day	World premiere of protected smartphones B2 and B2 Ultra	Discounts of 50% for new and old models of smartphones IIIF150
September 07-20	AE Choice	Sale from local warehouses	2% discount when paying with coins and free delivery
September 18-21	Trend Spotting $2 Off	Sale of fashion things from autumn collections and other goods	$ 2 discount for every $ 15 spent
September 18-21	Choise Trend Spotting	Sale from local warehouses	$ 2 discount for each $ 15 and free delivery
September 26-29	Xiaomi Brand Day	Presentation of new products: Xiaomi 13t, Redmi Pad Se, Mi Band 8	Discounts up to 30% on Xiaomi electronics

On this page:

• AliExpress Sales, September 2023
• Introducing AliExpress’s biggest sales of the year (Major Sales Events)!
• The 2023 AliExpress Sales Calendar
• What are the sales on AliExpress
• FAQ on sales on Aliexpress

During AliExpress sales, you may also find special deals like free or fast shipping on select items or product categories. Keep an eye out for these promotions to save even more on your purchases.

Be sure to bookmark this page and follow us on social media to stay updated on all the latest AliExpress sale dates and offers!

AliExpress is a popular online marketplace that offers a wide range of products at competitive prices. The sales events held throughout the year give shoppers the opportunity to score even better deals on items they love.

Did you know that discounts during sales events are even better than regular promotions? Plus, you’ll have a wider selection of products to choose from! In this article, we’ve gathered all the essential information about genuine AliExpress sales. To stay updated on the latest and greatest discounts, be sure to check out the news section on AliExpress. And don’t be surprised if the catchy tunes from their sale ads get stuck in your head – they’re known to become hits!

Introducing AliExpress’s biggest sales of the year (Major Sales Events)!

To qualify for these sales, sellers must maintain a rating of 90% or higher. Plus, the item’s price has to be the lowest it’s been in the last 90 days or more, ensuring that the discounts are truly unbeatable. With a minimum product rating of 4.5 stars and a requirement for sellers to generate at least $2,000 in monthly sales, you can trust that these deals feature only the most popular and top-quality items. Get ready to score some incredible finds!

The 2023 AliExpress Sales Calendar

AliExpress sales in January 2023

AliExpress Coupons JANUARY

Beginning and the end	Official name	What will be offered	What is the benefit
January 1-31	Jan Codes	January promotional codes	Janic6 Janic9 Janic14 Janic24
January 1-2	New Year Thrills	First New Year Sale in 2024	Discounts on goods from your desire list
January 1-2	Expect new varmth at home	Sale of goods for home	Discounts for consumables and household goods
January 1-2	Expect more outdor fun	Sale of winter things	Discounts for skiing and winter clothes
January 3-5	Plus Day-Global	Sale of goods with fast delivery	Coupons for $ 5 and $ 10 for all products
January 4-5	Los Reyes Magos 2023	Sale of goods for children only in Spain	Discounts up to 50% for toys, children’s clothes
January 9-13	Winter clearence Event	Liquidation of residues in warehouses	Discounts up to 90% for last year’s goods
January 16-23	Tus Consejos de ahorro para 2023	Sale only for Spain	Discounts up to 90% and free delivery
January 16-29	Love Delivers Event	Chinese New Year	Coupons for $ 2- $ 10, discounts up to 50%
January 16-29	Brand Day – Realme	Realme 10 Sale	$ 15 coupons, discounts, the opportunity to win a smartphone
January 16-30	BR: Carnival Offers	Sale only for Brazil	Copons for R $ 15, discounts, delivery in 24 hours

AliExpress sales, February 2023

Beginning and the end	Official name	What will be offered	What is the benefit
February 1-28	Feb Codes	February promotional codes	Discounts for selected goods
February 1-28	Great-value deals – Global	February sale	Discounts up to 70% for popular products
February 8-10	Brand Day – POCO	Sale of Poco smartphones	Discounts on new and old models, coupons
February 14-16	Plus Day	Sale of goods from local warehouses	Discounts for goods with fast delivery
February 16-18	Brand Day – OnePlus	Sale of OnePlus smartphones	Discounts on new and old models, promotional codes
February 20-22	Inspiration for Better Life	Sale of goods for home	Discounts on household appliances and accessories
February 20-22	Sports Geek Essentials	Sale of sports goods	Discounts on sportswear and shoes, simulators
February 20-24	Worth to Buy	The main sale of February	Large discounts and promotional codes for all products
February 23-25	Fashion New Collection	Presentation of spring collections of Chinese fashion brands	Discounts for spring clothes and shoes
February 26-28	New Tech Event	Presentation of new electronics models	Discounts on smartphones, smart mines and other electronics

AliExpress sales, March 2023

Beginning and the end	Official name	What will be offered	What is the benefit
March 1-31	March Codes	March promotional codes	Promotions for all countries
March 1-31	Save more with codes	Promo codes for some countries	For Brazil, France, USA, Korea, Spain
March 1-31	Great-value deals – Global	Sales for the whole month	Discounts up to 70% for popular products
March 1-3	Choice Day	Sale from local warehouses	10% discount coupon and free delivery from $ 10
March 6-12	Trend Spotting	Sale of spring collections	$ 3-9 discount for a purchase of $ 20-60
March 6-12	Trend Spotting – Must buy list -Global	The most popular spring sales products	30-50% discount and fast delivery
March 6-12	Spend and Save	Spring sales coupons	$ 3-9 coupons
March 20-26	13th Anniversary Sale	Aliexpress’s birthday. The main sale of spring	Coupon for $ 4-16 to each, discounts up to 70% for all products
March 20-26	13th Anniversary – fast delivery	Fast delivery of goods	Delivery 7-10 days only for France, Spain, Italy, Germany, Holland, Poland
March 20-26	13th Anniversary – Bestsellers	Large discounts on popular goods	All products with large discounts in one place

AliExpress sales, April 2023

Beginning and the end	Official name	What will be offered	What is the benefit
April 1-30	April Codes	April promotional codes	Promotions for all countries
April 1-30	Save more with codes	Promo codes for some countries	For Brazil, France, USA, Korea, Spain
April 1-30	Great-value deals – Global	Sales for the whole month	Discounts up to 70% for popular products
April 1-3	Choice Day	Sale from local warehouses	$ 3 discount coupon when buying from $ 15
April 4-8	Fresh Finds – Ugreen	Presentation of new UGREEN models	Discounts up to 30% for new UGREEN models, sale of old models
April 4-9	Easter picks	Easter sale	Discounts for festive goods
April 6-8	Xiaomi Fan Festival	World premiere Xiaomi Note 12 and Redmi Watch 4	Discount for new models up to 35%, discount on old models up to 50%
April 10-12	Plus Day	Sale of famous Chinese brands	Discounts up to 50% for popular products
April 10-14	Fresh Finds – Xiaomi	World premiere Xiaomi Note 12c	Discounts up to 35% per new model
April 13-23	Rock Your Style	Speed ​​of stylish youth clothing	Discounts up to 70% for clothes and shoes, coupons for the USA
April 17-21	Outdor Fun	Sale of goods for sports and outdoor activities	Discounts and coupons
April 17-21	Fresh Finds – Amazfit	The premiere of new models from Amazfit	Large discounts on old models, discounts up to 15% on the novelty
April 17-21	Fresh Finds – Anker	The premiere of new models from Anker	Large discounts on old models, discounts up to 15% on the novelty
April 17-21	Fresh Finds – DOOGEE	Premiere of new models from Dogee	Large discounts on old models, discounts up to 15% on the novelty
April 17-21	Fresh Finds – Teclast	The premiere of new models from Teclast	Large discounts on old models, discounts up to 15% on the novelty

AliExpress Sales, May 2023

Beginning and the end	Official name	What will be offered	What is the benefit
May 1-31	May Codes	May promotional codes	Promo code for all countries
May 1-31	May Coupons	May coupons	Coupons from sellers
May 1-31	Super Deals	Sales for the whole month	Discounts up to 70% for popular products
May 1-03	Choice Day	Sale from local warehouses	$ 6 coupon when buying $ 40
09-14 May	Fresh Finds	Weekly sale	Discounts for goods of all types up to 75%
May 10-14	Discovery – Lifestyle Refresh	Sale of new clothes and electronics	$ 2 discount for every $ 20 spent
May 15-21	Summer Inspirations	Sale of summer goods	Goods at $ 0.99, discounts up to 70% and a $ 5 coupon for every $ 30 for the United States
May 18-19	Brand Day – Anker	Sale of headphones and columns Anker	Discounts up to 56% on headphones
May 22-28	Fresh Finds 3	Weekly sale 3	Discounts for goods of all types up to 75%
May 22-28	World Premiere Infinix	Sale of smartphones Infinix	50% discounts and coupons for new Infinix 30 and Infinix 30 Pro models
May 22-28	Tech Bestsellers	Sale of electronics	Discounts up to 50% on smartphones and other electronic devices
May 23-24	Brand Day – Amazfit	Sale of smart watches	$ 8-25 coupons, gifts to the first customers
May 29-30	Brand Day – Realme	Sale of smartphones	Discounts for old and new Realme models
May 29-31	Fresh Finds 4	Weekly sale 4	Discounts for goods of all types up to 75%

AliExpress Sales, June 2023

Beginning and the end	Official name	What will be offered	What is the benefit
June 1-30	June Codes	June promotional codes	Promo code for all countries
June 1-30	June Coupons	June coupons	Coupons from sellers
June 1-30	Super Deals	Sales for the whole month	Discounts up to 70% for popular products
June 01-03	Choice Day	Sale from local warehouses	$ 6 coupon when buying $ 40
June 7-09	Brand day – Cubot	Sale of secure mobile phones Cubot	Discounts up to 80% for new Cubot models – Kingkong 9, X70
June 12-18	Summer Sale	Home Sale of Summer – 618	Discounts on all goods, coupons, promotional codes, prizes
June 12-18	Winter Mega Sale	Sale for the countries of the southern hemisphere	Discounts on all goods, coupons, promotional codes, prizes

AliExpress Sales, July 2023

Beginning and the end	Official name	What will be offered	What is the benefit
July 1-31	Super Deals	Sales for the whole month	Discounts up to 70% for popular products
July 01-03	Choice Day	Sale from local warehouses	$ 6 coupon when buying $ 40
July 10-12	Discovery – Spend and Save	Sales of goods for leave	Discounts up to 50% and coupons for $ 7-40
July 10-12	Discovery – Top Brands	Sale of goods of famous Chinese brands	Discounts up to 50% and coupons for $ 7-16
July 18-19	Kastking Brand day	Sales for fishing goods	Discounts up to 56%
July 26-28	Baseus Brand day	Sale of headphones, pavorbans, charging devices	Discounts up to 80%
July 31	70Mai World Premiere – A810	World premiere of car DVR 70MAI A810	Gifts to the first customers, discounts, coupon for $ 5

AliExpress Sales, August 2023

Beginning and the end	Official name	What will be offered	What is the benefit
August 1-31	August Promocodes and Coupons	Copons and promotional codes for a month	Discounts $ 6-12 by code
August 1-31	Super Deals	Sales for the whole month	Discounts up to 70% for popular products
01-03 August	Choice Day	Sale from local warehouses	$ 6 coupon when buying $ 40
01-03 August	Do Brasil	Selling from a warehouse in Brazil	Delivery for 3 days and discounts up to 35%
August 01-04	70Mai World Premiere – A810	World premiere of car DVR 70MAI A810	Gifts to the first customers, discounts, coupon for $ 5
04-08 August	World premiere: Xiaomi Pad 6-Global	World premiere of the new tablet from Xiaomi	Gifts to the first customers, discounts on new and old Xiaomi electronics electronics
August 21-27	828 SALE – End of Season Sale / Back to School	Brand Week – the last sale of summer	Large discounts on all goods, coupons, promotional codes
August 21-27	829 SALE – X day Delivery	Brand Week – the last sale of summer	Discounts for goods with delivery up to 10 days
August 21-27	830 SALE – Super Savings	Brand Week – the last sale of summer	Goods with the largest discounts + $ 2 coupon
August 21-27	831 SALE – Spend & Save	Brand Week – the last sale of summer	The more you spend, the greater the discount – the page of sales coupons

AliExpress Sales, October 2023

Beginning and the end	Official name	What will be offered	What is the benefit
01-31 October	Super Deal: Limited Time Spike	Burning sales (updated every 24 hours)	The best price of the day
01-31 October	New User Discounts	First purchase coupon	Discounts for new users
03-05 October	Plus Day	Sale of all goods with fast delivery	Delivery for 72 hours and a 10% coupon
03-05 October	Brand Day – LAUNCH	Sale of electronics for car services	Coupon up to $ 99 and discounts on car scanners
October 03-08	BR: Super Brand for Infinix	Sale of smartphones	Delivery for 3 days and a discount of up to 50% to Infinix smartphones
October 04-07	Jours Express	Sale of everyday goods in France	Delivery for 3 days, cashback 10% and discounts on promotional codes 30EXD
October 04-07	Días Express	Sale of everyday goods in Spain	Delivery for 3 days, cashback 10% and discounts on promo codes Exd3
October 04-07	Día de la Marca-Tineco	Sale of vacuum cleaners	Discounts up to 60% for vacuum cleaners, profitable offers for Spain
October 05-07	Brand Day – Rockbros	Sale of goods for cyclists	Discounts up to 90% for bicycle equipment
October 10-14	Lifestyle Event	Sale of goods for home and kitchen	Discounts up to 60% for the most popular products of this fall
October 10-14	Spend & Safe (Lifestyle Event)	Only for the USA	Coupons for $ 3-9 for home goods
October 10-14	Brand Day – Xiaomi	World premiere of smartphones Xiaomi 12	Redmi Watch 2 as a gift, coupons up to $ 100 per smartphones
October 10-15	BR: Children’s Day	Sale of toys in Brazil	Delivery for 1 day and discounts on toys and children’s goods
October 10-15	Halloween 2023	Sale of holidays and masquerade costumes	Discounts on promotional codes LeoCT10
October 10-17	BR: Super Ofertas-Extreme flash deal	Selling from a warehouse in Brazil	Discounts for all goods in the Brazilian warehouse
October 13-16	Día de la Marca-Midea	Sale of vacuum cleaners Midea	Discounts up to 70% and 2 years of guarantees for vacuum cleaners
October 15-21	Tenues chaudes et confortables	Sale of winter clothes from a warehouse in France	Discounts up to 50% and delivery in 3-10 days
October 15-22	Cómodo sin frío	Sale of winter clothes from a warehouse in Spain	Discounts up to 50% and delivery in 3-10 days
October 17-19	Brand Day – Ugreen	The premiere of the new Ugreen models	Sale of cables, headphones, charging devices and computer accessories
October 17-21	Better Living	Sale from a warehouse in the USA	Discounts for household appliances and goods for a smart home. USNEW25 promotional code for new customers
October 17-21	Día de la Marca-Olcean	Sale of OCLEAN goods in Spain	30% discounts on electric toothbrushes
October 19-20	Journée de la super marque &Oclean	Sale of OCLEAN goods in France	30% discounts on electric toothbrushes
October 19-21	Fresh Finds	Sale of new products of Chinese brands	Discounts for electronics
October 20-25	Warm up your winter	Sale of warm things and heaters only for Germany, Holland, France, Poland, Spain	Delivery up to 12 days and discount 2 € for all orders from 12 €
October 24-29	Top Selection	Selling from a warehouse in Brazil	Discounts for popular goods
October 24-30	3 pour 5,99€	Sale only for France, only in the application	Any three products from the list for only 5.99 € with free delivery
October 29-31	Single’s Day Warm-Up	Preparation for 11.11	Distribution of coupons that can be spent on a bachelor’s day

AliExpress Sales, November 2023

Beginning and the end	Official name	What will be offered	What is the benefit
November 01-12	11.11 Sale	The main sale of the year is a bachelor’s day	Discounts, coupons for everyone for $ 3-15, the best price of the year
November 01-12	Double 11 Top Sale 100	100 main goods sales 11.11	The lowest prices for the most popular goods
November 04-05	4th-5th Nov: Fashion	Sale of clothing and shoes	Special discounts, coupons and promotional codes for clothes
November 6-07	6th-7th Nov: Tech	Sale of electronics	Discounts
November 08-09	8th-9th Nov: Home	Sale of goods for home	Discounts up to 30%
November 24-29	Black Friday	Last major sale of the year	Discounts for all goods, an additional discount of $ 4 for every $ 30 from Aliexpress, coupons, promotional codes

AliExpress Sales, December 2023

Beginning and the end	Official name	What will be offered	What is the benefit
December 1-31	Promocodes December	Promo codes of December	Promo code 12DEC9 or 12ic9 for other countries
December 1-31	Super Deals	The best prices of December	Discounts 10-30%, the list of goods is updated every day
December 1-31	New User Gift (december)	Discounts for new users	Gifts the opportunity to buy a product for $ 0.01
December 5-9	Holiday Deals Event	Sale of popular brands	$ 3-9 discount from AliExpress and Brandc6 promotional code
December 12-17	Warm winter Essentials	Sale of warm things and heaters	Discounts up to 70% and free delivery in Spain, France
December 12-17	Home festival essentials	Sale of goods for home	Discounts up to 50% for household appliances and home goods
December 12-17	Supermarket	Sale of household goods and consumables	Discounts up to 50% and fast delivery
December 12-25	Weekly Deals	The best price of the week	25% discounts for all goods on sale
December 12-31	Warm Winter	Sale of warm things and heaters	Discounts up to 50% and promotional code AEWARM5
December 14-21	Christmas gifts	Christmas sale in Spain and France	Discounts up to 50% and surprises for 1 euro
December 15-17	Brand Day – Moes	The anniversary of the brand MOES	Discounts for smart home and coupons up to $ 20
December 19-21	Brand Day – WOSAI	Sale of the Brand of Wosai	Discounts 46% and promotional code WSBRAND36
December 19-23	Discovery – New Year Tech Gifts	New Year’s sale of electronics	Discounts up to 60% on smartphones, headphones and more
December 19-23	Discovery – New Year, New Kitchen	New Year’s sale of goods for the kitchen	Discounts up to 60% on cutlery, kitchen appliances and other
December 19-23	Express Days – Featured Selection	Discounts for goods with fast delivery	Delivery in 3-10 days only for Spain and France
December 19-25	Spend & Save First Round	New Year’s sale only for Brazil	Free delivery and R $ 20 discount when buying for R $ 200
December 19-26	Do Brasil	Discounts on the goods of the Brazilian sellers	Delivery for 3-10 days only for Brazil
December 22-24	Brand Day – DOOGEE	Presentation of new doogee models	Discounts on smartphones and coupons up to $ 30
December 26-28	Trendy tech gadgets	Sale of electronics	Discounts up to 50% on smartphones and laptops
December 26-28	New Year tech gifts	New Year’s sale of electronics	Discounts up to 50% on smartphones and accessories
December 26-28	New Year with new outfits	New Year’s sale of clothes	Discounts up to 50% for winter clothes
December 26-29	Brand day – EAFC	Sale of professional automobile equipment	Discounts up to 60% for compressors, charging devices, inverters
December 26-29	Brand day – Cubot	Presentation of the new model Cubot Note 30	$ 10 coupon for smartphones

AliExpress is renowned for its unbeatable prices, and the best way to save even more is by taking advantage of their sales. Sellers, brands, manufacturers, and stores offer select items at discounts ranging from 20% to 90% or more for various reasons, such as promoting their brand, attracting new customers, or clearing out inventory.

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What are the sales on AliExpress

1. Permanent sales also known as hidden sales.
   • Section “up to $5”.
   • Hot products.
   • Sales on AliExpress homepage.
   • Product sales search page on AliExpress.
2. Sales at Tmall in Russia and at Plaza in Spain.
3. In-app sale.
4. Sales organized by sellers.
5. Brand sale.
   • Week of brands.
   • Sale from the brand.
6. Calendar sales.
   • On the anniversaries of AliExpress and Alibaba Group.
   • On public holidays.
   • Sale for local and regional holidays.
   • For religious holidays.
7. The main sale of the year is 11/11 Bachelor’s Day.
8. American sales on AliExpress.
   • Black Friday.
   • Cyber ​​Monday.

Ongoing and Hidden Sales on AliExpress

When you visit the site, you’re always greeted with opportunities to participate in large-scale promotions. Expect to find four types of ongoing sales and 5-6 additional sales at any given time. Let’s explore what’s available and where to find it.

“Under $5” Section:

This highly popular section on AliExpress features a wide variety of items, from small trinkets to practical products like clothing, dishware, and even household appliances, all priced under $5. You can even snag lower prices by downloading the app and sharing the link with your friends.

Why It’s Beneficial for Sellers:

The “Under $5” section allows companies to offload unsold inventory that’s taking up valuable warehouse space. You’ll find both good and not-so-good items, so it’s essential to browse and compare before making a purchase.

Fast deals

Sellers can feature their products in this section by offering a minimum discount of 20% off the regular price. The average discount is around 60%, with some deals reaching up to 90% off. Keep in mind that the number of discounted products is limited.

Less popular items might stay in this section for quite some time, while in-demand products can sell out in seconds. Sellers announce the start of sales, so eager shoppers often camp out on the “Quick Deals” page, constantly refreshing their browser to be the first to click the “buy” button.

How to Find a Great Deal:

Stay updated on promotions from sellers that interest you, and keep an eye on our website and the AliExpress homepage for news about upcoming sales. When a sale you’re interested in starts, be ready on its page and keep refreshing to secure your purchase.

It’s also a good idea to periodically visit the “Quick Deals” section, as you might stumble upon some exciting offers. The site is designed to prioritize products from categories you’ve recently viewed.

Seller Benefits:

By selling a limited number of products at a discount, sellers create a buzz around their store or brand. Even if some items sell below cost, the resulting hype and subsequent sales more than make up for any initial losses. Since the number of discounted products is limited, there’s rarely enough to satisfy everyone.

Sales on AliExpress homepage

The most prestigious spot on the site, the homepage slider, features ads from five to ten different sales constantly rotating. There are several types of promotions available:

1. Specific product sales: Clicking the link takes you to a page where you can buy the item at a promotional price.
2. AliExpress brand sales: Offers focus on one brand’s products, leading you to the brand’s page or store.
3. AliExpress calendar sales: More information on these sales can be found below.
4. Special offers: These vary, with sales marketers often introducing creative promotions.

Keep in mind that sales may be time-limited, offer limited quantities, or have not started yet (in which case, a countdown timer will be displayed).

What Sellers Get From This:

Ads on the homepage reach the largest number of site visitors. Most people start browsing from the homepage, making it a prime spot for promotions.

Product sales search page on AliExpress

Here, you’ll find a list of links to all the hottest deals from sellers. Placement in this section is paid, but it’s more affordable than the homepage. As a result, you’ll find offers from small companies and individual sellers. Make sure to compare prices and check if the deals are truly worth it.

Plaza sales

Please note that these sites only operate in Spain and France. Goods are delivered quickly because they are already stored in warehouses within these countries. Tmall is available only within China, while Tmall Global is for overseas Chinese and is only accessible in Chinese.

In-app sale

Purchasing any product through the AliExpress app will result in a lower price. The app features ongoing sales that fall into two categories:

1. AliExpress Sales on the Homepage: Like on the website, you’ll see ads and can easily understand the promotions.
2. Share and Earn: Accessible through the menu, this feature allows you to make group purchases. Share the product link with a friend, buy it together, and receive a discount.

Sales organized by sellers

Not all sellers can afford to pay for advertising, but they still want to sell more. They can organize their own AliExpress sales without advertising by simply adding the word “sale” to the product name.

To find these deals, type the product you’re interested in along with the word “sale” in the search box. Be cautious and know the prices, as not all sellers are completely honest.

Brand sale

Popular Chinese brands, available on both Tmall and AliExpress, often organize sales to stand out. These promotions can be collective or individual, with varying levels of participation from brand owners.

Week of brands

Also known as “AliExpress Total Sale,” this promotion offers discounts ranging from 30% to 50% and typically lasts three or four days near the end of summer. It serves as the largest sale event before Singles’ Day, allowing sellers to gauge product popularity and plan for the upcoming shopping season.

Brand Clearance

A brand may decide to make a big splash by offering attractive deals. These sales are considered some of the best on AliExpress, as the discounts are genuine and can range from 20% to 80%. Brands often use these promotions to increase awareness and make a strong statement.

Calendar sales

These sales occur on specific dates throughout the year, often coinciding with holidays, anniversaries, or other special occasions. Keep an eye on our website and the main AliExpress page for updates on upcoming calendar sales.

Public Holidays

AliExpress and its sellers often organize sales around public holidays, such as Christmas, New Year’s, or national holidays. These sales provide a great opportunity to snag deals and discounts on popular items.

Local and Regional Holidays:

Sales might also be organized to coincide with local and regional holidays or celebrations. This helps cater to specific markets and allows buyers to enjoy discounts related to their traditions and festivities.

Religious Holidays:

Sometimes, sales are held during religious holidays, like Easter or Ramadan, allowing people to find deals on items related to their religious observances or to simply enjoy the festive atmosphere.

The Main Sale of the Year – 11/11 Bachelor’s Day

One of the most significant sales on AliExpress, this event takes place on November 11, also known as Singles’ Day. Sellers offer massive discounts, making it a perfect time to grab great deals on a wide variety of items.

The Chinese oppose the Americans in everything, even in shopping. So they invented Singles’ Day. Initially, this date was celebrated by single men. They did it as opposed to Valentine’s Day. Then Jack Ma, the founder of Alibaba Group, decided to turn November 11 into a shopping festival.

• From a marketing point of view, the solution is very good. See for yourself:
• Singles’ Day is always ahead of American Black Friday. Customers have not yet had time to spend their money.
• The middle of autumn, when it starts to get colder. It is at this time that people change their wardrobe.
• There are no other holidays on this day. Nothing distracts customers from shopping.
• Better to create your own tradition. Than adapting to others.

Therefore, “11.11” or “Singles’ Day” turned into a grandiose event. Sales volumes on AliExpress alone are measured in tens of billions of dollars. Yes, shoppers spend more on AliExpress in one day of sales than some governments in a whole year.

For comparison – in 2018, sales amounted to $30.8 billion, which is approximately the same as the GDP of Bolivia. And Paraguay’s GDP is $1 billion less. Just imagine: the whole Bolivia, a country with 11 million inhabitants per year produces less than AliExpress sells in one day!

More than 180,000 brands from all over the world took part in the action.

American sales on AliExpress

In addition to its global sales events, AliExpress also participates in popular American sales like Black Friday and Cyber Monday. These sales provide another opportunity to score excellent deals on various products.

Black Friday

A major day for American shopaholics. Originated in the USA, but has already spread throughout the world. It’s hard to imagine a country that doesn’t have Black Friday sales.

Celebrated the first Friday after Thanksgiving in America. Always falls at the end of November. Thanksgiving is celebrated on the fourth Thursday in November, in honor of the first harvest in the New World.

Black Friday is always the fourth Friday in November. Usually falls at the beginning of the twenties.

Cyber ​​Monday

Cyber ​​Monday – the next Monday after Black Friday. Day of sales on the Internet. It was invented by retailers specifically for those who did not have time to skimp. Or could not do it for some reason. In order not to stand in lines at supermarkets on Friday, you can safely stock up on the Internet on Monday. On this day, it is customary to make promotions for electronic gadgets and other equipment. On AliExpress, Cyber ​​Monday does not take place in November, but in January.

The sale on AliExpress on Cyber ​​Monday is not as big as in the US. But there are many interesting things here too. The level of discounts is approximately 30% of the original prices. Be careful – fake promotions are common on Cyber ​​Monday. When the value of the product doesn’t actually decrease.

What does it do for sellers

The ability to distract at least some customers from the sites of American competitors. Attract new users to your stores.

In summary, AliExpress offers a wide range of sales throughout the year, catering to different occasions, markets, and customer preferences. By staying informed and keeping an eye on various sales events, you can make the most of the discounts and deals available on the platform. So, happy shopping and enjoy the savings!

FAQ on sales on Aliexpress

To make the most of AliExpress sales, act fast to secure the best deals and strategize your purchases based on the upcoming sale dates. Happy shopping and enjoy the savings!