Introducing the complete AliExpress 2023 sales calendar! Discover when each sale will take place, how long they’ll last, and what kind of discounts you can expect. We’ve got you covered with everything from major holiday events to daily deals and hidden gems. Get ready to save big on AliExpress this year!
AliExpress Sales, September 2023
Beginning and the end | Official name | What will be offered | What is the benefit |
September 1-30 | September promocodes | Promo codes from sellers for the whole month | List of all goods with promotional codes |
September 1-30 | Super Deals | Sales for the whole month | Discounts up to 70% for popular products |
September 1-30 | Weekly Deals | Weekly sale | The best prices of the month, goods are updated every week |
September 1-30 | Treats with no tricks | Sale of goods for Halloween | Discounts on masquerade costumes and attributes of Halloween |
September 1-30 | Deal du Jour | Sale only for France | Special discounts – the list of goods is updated every day at 09:00 |
September 01-05 | Choice Day | Sale from local warehouses | $ 2-6 coupons for all |
September 6-09 | IIIF150 Brand Day | World premiere of protected smartphones B2 and B2 Ultra | Discounts of 50% for new and old models of smartphones IIIF150 |
September 07-20 | AE Choice | Sale from local warehouses | 2% discount when paying with coins and free delivery |
September 18-21 | Trend Spotting $2 Off | Sale of fashion things from autumn collections and other goods | $ 2 discount for every $ 15 spent |
September 18-21 | Choise Trend Spotting | Sale from local warehouses | $ 2 discount for each $ 15 and free delivery |
September 26-29 | Xiaomi Brand Day | Presentation of new products: Xiaomi 13t, Redmi Pad Se, Mi Band 8 | Discounts up to 30% on Xiaomi electronics |
On this page:
- AliExpress Sales, September 2023
- Introducing AliExpress’s biggest sales of the year (Major Sales Events)!
- The 2023 AliExpress Sales Calendar
- What are the sales on AliExpress
- FAQ on sales on Aliexpress
During AliExpress sales, you may also find special deals like free or fast shipping on select items or product categories. Keep an eye out for these promotions to save even more on your purchases.
Be sure to bookmark this page and follow us on social media to stay updated on all the latest AliExpress sale dates and offers!

AliExpress is a popular online marketplace that offers a wide range of products at competitive prices. The sales events held throughout the year give shoppers the opportunity to score even better deals on items they love.
Did you know that discounts during sales events are even better than regular promotions? Plus, you’ll have a wider selection of products to choose from! In this article, we’ve gathered all the essential information about genuine AliExpress sales. To stay updated on the latest and greatest discounts, be sure to check out the news section on AliExpress. And don’t be surprised if the catchy tunes from their sale ads get stuck in your head – they’re known to become hits!
AliExpress Sale: Secret Discounts Await You!
Discover a world of secret deals and discounts, available to our customers only. Don’t miss out!
Introducing AliExpress’s biggest sales of the year (Major Sales Events)!
To qualify for these sales, sellers must maintain a rating of 90% or higher. Plus, the item’s price has to be the lowest it’s been in the last 90 days or more, ensuring that the discounts are truly unbeatable. With a minimum product rating of 4.5 stars and a requirement for sellers to generate at least $2,000 in monthly sales, you can trust that these deals feature only the most popular and top-quality items. Get ready to score some incredible finds!
The 2023 AliExpress Sales Calendar
AliExpress sales in January 2023
Beginning and the end | Official name | What will be offered | What is the benefit |
January 1-31 | Jan Codes | January promotional codes | Janic6 Janic9 Janic14 Janic24 |
January 1-2 | New Year Thrills | First New Year Sale in 2024 | Discounts on goods from your desire list |
January 1-2 | Expect new varmth at home | Sale of goods for home | Discounts for consumables and household goods |
January 1-2 | Expect more outdor fun | Sale of winter things | Discounts for skiing and winter clothes |
January 3-5 | Plus Day-Global | Sale of goods with fast delivery | Coupons for $ 5 and $ 10 for all products |
January 4-5 | Los Reyes Magos 2023 | Sale of goods for children only in Spain | Discounts up to 50% for toys, children’s clothes |
January 9-13 | Winter clearence Event | Liquidation of residues in warehouses | Discounts up to 90% for last year’s goods |
January 16-23 | Tus Consejos de ahorro para 2023 | Sale only for Spain | Discounts up to 90% and free delivery |
January 16-29 | Love Delivers Event | Chinese New Year | Coupons for $ 2- $ 10, discounts up to 50% |
January 16-29 | Brand Day – Realme | Realme 10 Sale | $ 15 coupons, discounts, the opportunity to win a smartphone |
January 16-30 | BR: Carnival Offers | Sale only for Brazil | Copons for R $ 15, discounts, delivery in 24 hours |

AliExpress sales, February 2023
Beginning and the end | Official name | What will be offered | What is the benefit |
February 1-28 | Feb Codes | February promotional codes | Discounts for selected goods |
February 1-28 | Great-value deals – Global | February sale | Discounts up to 70% for popular products |
February 8-10 | Brand Day – POCO | Sale of Poco smartphones | Discounts on new and old models, coupons |
February 14-16 | Plus Day | Sale of goods from local warehouses | Discounts for goods with fast delivery |
February 16-18 | Brand Day – OnePlus | Sale of OnePlus smartphones | Discounts on new and old models, promotional codes |
February 20-22 | Inspiration for Better Life | Sale of goods for home | Discounts on household appliances and accessories |
February 20-22 | Sports Geek Essentials | Sale of sports goods | Discounts on sportswear and shoes, simulators |
February 20-24 | Worth to Buy | The main sale of February | Large discounts and promotional codes for all products |
February 23-25 | Fashion New Collection | Presentation of spring collections of Chinese fashion brands | Discounts for spring clothes and shoes |
February 26-28 | New Tech Event | Presentation of new electronics models | Discounts on smartphones, smart mines and other electronics |
AliExpress sales, March 2023
Beginning and the end | Official name | What will be offered | What is the benefit |
March 1-31 | March Codes | March promotional codes | Promotions for all countries |
March 1-31 | Save more with codes | Promo codes for some countries | For Brazil, France, USA, Korea, Spain |
March 1-31 | Great-value deals – Global | Sales for the whole month | Discounts up to 70% for popular products |
March 1-3 | Choice Day | Sale from local warehouses | 10% discount coupon and free delivery from $ 10 |
March 6-12 | Trend Spotting | Sale of spring collections | $ 3-9 discount for a purchase of $ 20-60 |
March 6-12 | Trend Spotting – Must buy list -Global | The most popular spring sales products | 30-50% discount and fast delivery |
March 6-12 | Spend and Save | Spring sales coupons | $ 3-9 coupons |
March 20-26 | 13th Anniversary Sale | Aliexpress’s birthday. The main sale of spring | Coupon for $ 4-16 to each, discounts up to 70% for all products |
March 20-26 | 13th Anniversary – fast delivery | Fast delivery of goods | Delivery 7-10 days only for France, Spain, Italy, Germany, Holland, Poland |
March 20-26 | 13th Anniversary – Bestsellers | Large discounts on popular goods | All products with large discounts in one place |
AliExpress sales, April 2023
Beginning and the end | Official name | What will be offered | What is the benefit |
April 1-30 | April Codes | April promotional codes | Promotions for all countries |
April 1-30 | Save more with codes | Promo codes for some countries | For Brazil, France, USA, Korea, Spain |
April 1-30 | Great-value deals – Global | Sales for the whole month | Discounts up to 70% for popular products |
April 1-3 | Choice Day | Sale from local warehouses | $ 3 discount coupon when buying from $ 15 |
April 4-8 | Fresh Finds – Ugreen | Presentation of new UGREEN models | Discounts up to 30% for new UGREEN models, sale of old models |
April 4-9 | Easter picks | Easter sale | Discounts for festive goods |
April 6-8 | Xiaomi Fan Festival | World premiere Xiaomi Note 12 and Redmi Watch 4 | Discount for new models up to 35%, discount on old models up to 50% |
April 10-12 | Plus Day | Sale of famous Chinese brands | Discounts up to 50% for popular products |
April 10-14 | Fresh Finds – Xiaomi | World premiere Xiaomi Note 12c | Discounts up to 35% per new model |
April 13-23 | Rock Your Style | Speed of stylish youth clothing | Discounts up to 70% for clothes and shoes, coupons for the USA |
April 17-21 | Outdor Fun | Sale of goods for sports and outdoor activities | Discounts and coupons |
April 17-21 | Fresh Finds – Amazfit | The premiere of new models from Amazfit | Large discounts on old models, discounts up to 15% on the novelty |
April 17-21 | Fresh Finds – Anker | The premiere of new models from Anker | Large discounts on old models, discounts up to 15% on the novelty |
April 17-21 | Fresh Finds – DOOGEE | Premiere of new models from Dogee | Large discounts on old models, discounts up to 15% on the novelty |
April 17-21 | Fresh Finds – Teclast | The premiere of new models from Teclast | Large discounts on old models, discounts up to 15% on the novelty |
AliExpress Sales, May 2023
Beginning and the end | Official name | What will be offered | What is the benefit |
May 1-31 | May Codes | May promotional codes | Promo code for all countries |
May 1-31 | May Coupons | May coupons | Coupons from sellers |
May 1-31 | Super Deals | Sales for the whole month | Discounts up to 70% for popular products |
May 1-03 | Choice Day | Sale from local warehouses | $ 6 coupon when buying $ 40 |
09-14 May | Fresh Finds | Weekly sale | Discounts for goods of all types up to 75% |
May 10-14 | Discovery – Lifestyle Refresh | Sale of new clothes and electronics | $ 2 discount for every $ 20 spent |
May 15-21 | Summer Inspirations | Sale of summer goods | Goods at $ 0.99, discounts up to 70% and a $ 5 coupon for every $ 30 for the United States |
May 18-19 | Brand Day – Anker | Sale of headphones and columns Anker | Discounts up to 56% on headphones |
May 22-28 | Fresh Finds 3 | Weekly sale 3 | Discounts for goods of all types up to 75% |
May 22-28 | World Premiere Infinix | Sale of smartphones Infinix | 50% discounts and coupons for new Infinix 30 and Infinix 30 Pro models |
May 22-28 | Tech Bestsellers | Sale of electronics | Discounts up to 50% on smartphones and other electronic devices |
May 23-24 | Brand Day – Amazfit | Sale of smart watches | $ 8-25 coupons, gifts to the first customers |
May 29-30 | Brand Day – Realme | Sale of smartphones | Discounts for old and new Realme models |
May 29-31 | Fresh Finds 4 | Weekly sale 4 | Discounts for goods of all types up to 75% |
AliExpress Sales, June 2023
Beginning and the end | Official name | What will be offered | What is the benefit |
June 1-30 | June Codes | June promotional codes | Promo code for all countries |
June 1-30 | June Coupons | June coupons | Coupons from sellers |
June 1-30 | Super Deals | Sales for the whole month | Discounts up to 70% for popular products |
June 01-03 | Choice Day | Sale from local warehouses | $ 6 coupon when buying $ 40 |
June 7-09 | Brand day – Cubot | Sale of secure mobile phones Cubot | Discounts up to 80% for new Cubot models – Kingkong 9, X70 |
June 12-18 | Summer Sale | Home Sale of Summer – 618 | Discounts on all goods, coupons, promotional codes, prizes |
June 12-18 | Winter Mega Sale | Sale for the countries of the southern hemisphere | Discounts on all goods, coupons, promotional codes, prizes |
AliExpress Sales, July 2023
Beginning and the end | Official name | What will be offered | What is the benefit |
July 1-31 | Super Deals | Sales for the whole month | Discounts up to 70% for popular products |
July 01-03 | Choice Day | Sale from local warehouses | $ 6 coupon when buying $ 40 |
July 10-12 | Discovery – Spend and Save | Sales of goods for leave | Discounts up to 50% and coupons for $ 7-40 |
July 10-12 | Discovery – Top Brands | Sale of goods of famous Chinese brands | Discounts up to 50% and coupons for $ 7-16 |
July 18-19 | Kastking Brand day | Sales for fishing goods | Discounts up to 56% |
July 26-28 | Baseus Brand day | Sale of headphones, pavorbans, charging devices | Discounts up to 80% |
July 31 | 70Mai World Premiere – A810 | World premiere of car DVR 70MAI A810 | Gifts to the first customers, discounts, coupon for $ 5 |
AliExpress Sales, August 2023
Beginning and the end | Official name | What will be offered | What is the benefit |
August 1-31 | August Promocodes and Coupons | Copons and promotional codes for a month | Discounts $ 6-12 by code |
August 1-31 | Super Deals | Sales for the whole month | Discounts up to 70% for popular products |
01-03 August | Choice Day | Sale from local warehouses | $ 6 coupon when buying $ 40 |
01-03 August | Do Brasil | Selling from a warehouse in Brazil | Delivery for 3 days and discounts up to 35% |
August 01-04 | 70Mai World Premiere – A810 | World premiere of car DVR 70MAI A810 | Gifts to the first customers, discounts, coupon for $ 5 |
04-08 August | World premiere: Xiaomi Pad 6-Global | World premiere of the new tablet from Xiaomi | Gifts to the first customers, discounts on new and old Xiaomi electronics electronics |
August 21-27 | 828 SALE – End of Season Sale / Back to School | Brand Week – the last sale of summer | Large discounts on all goods, coupons, promotional codes |
August 21-27 | 829 SALE – X day Delivery | Brand Week – the last sale of summer | Discounts for goods with delivery up to 10 days |
August 21-27 | 830 SALE – Super Savings | Brand Week – the last sale of summer | Goods with the largest discounts + $ 2 coupon |
August 21-27 | 831 SALE – Spend & Save | Brand Week – the last sale of summer | The more you spend, the greater the discount – the page of sales coupons |
AliExpress Sales, October 2023
Beginning and the end | Official name | What will be offered | What is the benefit |
01-31 October | Super Deal: Limited Time Spike | Burning sales (updated every 24 hours) | The best price of the day |
01-31 October | New User Discounts | First purchase coupon | Discounts for new users |
03-05 October | Plus Day | Sale of all goods with fast delivery | Delivery for 72 hours and a 10% coupon |
03-05 October | Brand Day – LAUNCH | Sale of electronics for car services | Coupon up to $ 99 and discounts on car scanners |
October 03-08 | BR: Super Brand for Infinix | Sale of smartphones | Delivery for 3 days and a discount of up to 50% to Infinix smartphones |
October 04-07 | Jours Express | Sale of everyday goods in France | Delivery for 3 days, cashback 10% and discounts on promotional codes 30EXD |
October 04-07 | Días Express | Sale of everyday goods in Spain | Delivery for 3 days, cashback 10% and discounts on promo codes Exd3 |
October 04-07 | Día de la Marca-Tineco | Sale of vacuum cleaners | Discounts up to 60% for vacuum cleaners, profitable offers for Spain |
October 05-07 | Brand Day – Rockbros | Sale of goods for cyclists | Discounts up to 90% for bicycle equipment |
October 10-14 | Lifestyle Event | Sale of goods for home and kitchen | Discounts up to 60% for the most popular products of this fall |
October 10-14 | Spend & Safe (Lifestyle Event) | Only for the USA | Coupons for $ 3-9 for home goods |
October 10-14 | Brand Day – Xiaomi | World premiere of smartphones Xiaomi 12 | Redmi Watch 2 as a gift, coupons up to $ 100 per smartphones |
October 10-15 | BR: Children’s Day | Sale of toys in Brazil | Delivery for 1 day and discounts on toys and children’s goods |
October 10-15 | Halloween 2023 | Sale of holidays and masquerade costumes | Discounts on promotional codes LeoCT10 |
October 10-17 | BR: Super Ofertas-Extreme flash deal | Selling from a warehouse in Brazil | Discounts for all goods in the Brazilian warehouse |
October 13-16 | Día de la Marca-Midea | Sale of vacuum cleaners Midea | Discounts up to 70% and 2 years of guarantees for vacuum cleaners |
October 15-21 | Tenues chaudes et confortables | Sale of winter clothes from a warehouse in France | Discounts up to 50% and delivery in 3-10 days |
October 15-22 | Cómodo sin frío | Sale of winter clothes from a warehouse in Spain | Discounts up to 50% and delivery in 3-10 days |
October 17-19 | Brand Day – Ugreen | The premiere of the new Ugreen models | Sale of cables, headphones, charging devices and computer accessories |
October 17-21 | Better Living | Sale from a warehouse in the USA | Discounts for household appliances and goods for a smart home. USNEW25 promotional code for new customers |
October 17-21 | Día de la Marca-Olcean | Sale of OCLEAN goods in Spain | 30% discounts on electric toothbrushes |
October 19-20 | Journée de la super marque &Oclean | Sale of OCLEAN goods in France | 30% discounts on electric toothbrushes |
October 19-21 | Fresh Finds | Sale of new products of Chinese brands | Discounts for electronics |
October 20-25 | Warm up your winter | Sale of warm things and heaters only for Germany, Holland, France, Poland, Spain | Delivery up to 12 days and discount 2 € for all orders from 12 € |
October 24-29 | Top Selection | Selling from a warehouse in Brazil | Discounts for popular goods |
October 24-30 | 3 pour 5,99€ | Sale only for France, only in the application | Any three products from the list for only 5.99 € with free delivery |
October 29-31 | Single’s Day Warm-Up | Preparation for 11.11 | Distribution of coupons that can be spent on a bachelor’s day |
AliExpress Sales, November 2023
Beginning and the end | Official name | What will be offered | What is the benefit |
November 01-12 | 11.11 Sale | The main sale of the year is a bachelor’s day | Discounts, coupons for everyone for $ 3-15, the best price of the year |
November 01-12 | Double 11 Top Sale 100 | 100 main goods sales 11.11 | The lowest prices for the most popular goods |
November 04-05 | 4th-5th Nov: Fashion | Sale of clothing and shoes | Special discounts, coupons and promotional codes for clothes |
November 6-07 | 6th-7th Nov: Tech | Sale of electronics | Discounts |
November 08-09 | 8th-9th Nov: Home | Sale of goods for home | Discounts up to 30% |
November 24-29 | Black Friday | Last major sale of the year | Discounts for all goods, an additional discount of $ 4 for every $ 30 from Aliexpress, coupons, promotional codes |
AliExpress Sales, December 2023
Beginning and the end | Official name | What will be offered | What is the benefit |
December 1-31 | Promocodes December | Promo codes of December | Promo code 12DEC9 or 12ic9 for other countries |
December 1-31 | Super Deals | The best prices of December | Discounts 10-30%, the list of goods is updated every day |
December 1-31 | New User Gift (december) | Discounts for new users | Gifts the opportunity to buy a product for $ 0.01 |
December 5-9 | Holiday Deals Event | Sale of popular brands | $ 3-9 discount from AliExpress and Brandc6 promotional code |
December 12-17 | Warm winter Essentials | Sale of warm things and heaters | Discounts up to 70% and free delivery in Spain, France |
December 12-17 | Home festival essentials | Sale of goods for home | Discounts up to 50% for household appliances and home goods |
December 12-17 | Supermarket | Sale of household goods and consumables | Discounts up to 50% and fast delivery |
December 12-25 | Weekly Deals | The best price of the week | 25% discounts for all goods on sale |
December 12-31 | Warm Winter | Sale of warm things and heaters | Discounts up to 50% and promotional code AEWARM5 |
December 14-21 | Christmas gifts | Christmas sale in Spain and France | Discounts up to 50% and surprises for 1 euro |
December 15-17 | Brand Day – Moes | The anniversary of the brand MOES | Discounts for smart home and coupons up to $ 20 |
December 19-21 | Brand Day – WOSAI | Sale of the Brand of Wosai | Discounts 46% and promotional code WSBRAND36 |
December 19-23 | Discovery – New Year Tech Gifts | New Year’s sale of electronics | Discounts up to 60% on smartphones, headphones and more |
December 19-23 | Discovery – New Year, New Kitchen | New Year’s sale of goods for the kitchen | Discounts up to 60% on cutlery, kitchen appliances and other |
December 19-23 | Express Days – Featured Selection | Discounts for goods with fast delivery | Delivery in 3-10 days only for Spain and France |
December 19-25 | Spend & Save First Round | New Year’s sale only for Brazil | Free delivery and R $ 20 discount when buying for R $ 200 |
December 19-26 | Do Brasil | Discounts on the goods of the Brazilian sellers | Delivery for 3-10 days only for Brazil |
December 22-24 | Brand Day – DOOGEE | Presentation of new doogee models | Discounts on smartphones and coupons up to $ 30 |
December 26-28 | Trendy tech gadgets | Sale of electronics | Discounts up to 50% on smartphones and laptops |
December 26-28 | New Year tech gifts | New Year’s sale of electronics | Discounts up to 50% on smartphones and accessories |
December 26-28 | New Year with new outfits | New Year’s sale of clothes | Discounts up to 50% for winter clothes |
December 26-29 | Brand day – EAFC | Sale of professional automobile equipment | Discounts up to 60% for compressors, charging devices, inverters |
December 26-29 | Brand day – Cubot | Presentation of the new model Cubot Note 30 | $ 10 coupon for smartphones |
AliExpress is renowned for its unbeatable prices, and the best way to save even more is by taking advantage of their sales. Sellers, brands, manufacturers, and stores offer select items at discounts ranging from 20% to 90% or more for various reasons, such as promoting their brand, attracting new customers, or clearing out inventory.
What are the sales on AliExpress
- Permanent sales also known as hidden sales.
- Section “up to $5”.
- Hot products.
- Sales on AliExpress homepage.
- Product sales search page on AliExpress.
- Sales at Tmall in Russia and at Plaza in Spain.
- In-app sale.
- Sales organized by sellers.
- Brand sale.
- Week of brands.
- Sale from the brand.
- Calendar sales.
- On the anniversaries of AliExpress and Alibaba Group.
- On public holidays.
- Sale for local and regional holidays.
- For religious holidays.
- The main sale of the year is 11/11 Bachelor’s Day.
- American sales on AliExpress.
- Black Friday.
- Cyber Monday.
Ongoing and Hidden Sales on AliExpress

When you visit the site, you’re always greeted with opportunities to participate in large-scale promotions. Expect to find four types of ongoing sales and 5-6 additional sales at any given time. Let’s explore what’s available and where to find it.
“Under $5” Section:
This highly popular section on AliExpress features a wide variety of items, from small trinkets to practical products like clothing, dishware, and even household appliances, all priced under $5. You can even snag lower prices by downloading the app and sharing the link with your friends.
Why It’s Beneficial for Sellers:
The “Under $5” section allows companies to offload unsold inventory that’s taking up valuable warehouse space. You’ll find both good and not-so-good items, so it’s essential to browse and compare before making a purchase.

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Sellers can feature their products in this section by offering a minimum discount of 20% off the regular price. The average discount is around 60%, with some deals reaching up to 90% off. Keep in mind that the number of discounted products is limited.
Less popular items might stay in this section for quite some time, while in-demand products can sell out in seconds. Sellers announce the start of sales, so eager shoppers often camp out on the “Quick Deals” page, constantly refreshing their browser to be the first to click the “buy” button.

How to Find a Great Deal:
Stay updated on promotions from sellers that interest you, and keep an eye on our website and the AliExpress homepage for news about upcoming sales. When a sale you’re interested in starts, be ready on its page and keep refreshing to secure your purchase.
It’s also a good idea to periodically visit the “Quick Deals” section, as you might stumble upon some exciting offers. The site is designed to prioritize products from categories you’ve recently viewed.
Seller Benefits:
By selling a limited number of products at a discount, sellers create a buzz around their store or brand. Even if some items sell below cost, the resulting hype and subsequent sales more than make up for any initial losses. Since the number of discounted products is limited, there’s rarely enough to satisfy everyone.
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Sales on AliExpress homepage
The most prestigious spot on the site, the homepage slider, features ads from five to ten different sales constantly rotating. There are several types of promotions available:
- Specific product sales: Clicking the link takes you to a page where you can buy the item at a promotional price.
- AliExpress brand sales: Offers focus on one brand’s products, leading you to the brand’s page or store.
- AliExpress calendar sales: More information on these sales can be found below.
- Special offers: These vary, with sales marketers often introducing creative promotions.
Keep in mind that sales may be time-limited, offer limited quantities, or have not started yet (in which case, a countdown timer will be displayed).
What Sellers Get From This:
Ads on the homepage reach the largest number of site visitors. Most people start browsing from the homepage, making it a prime spot for promotions.
Product sales search page on AliExpress
Here, you’ll find a list of links to all the hottest deals from sellers. Placement in this section is paid, but it’s more affordable than the homepage. As a result, you’ll find offers from small companies and individual sellers. Make sure to compare prices and check if the deals are truly worth it.
Plaza sales
Please note that these sites only operate in Spain and France. Goods are delivered quickly because they are already stored in warehouses within these countries. Tmall is available only within China, while Tmall Global is for overseas Chinese and is only accessible in Chinese.

In-app sale
Purchasing any product through the AliExpress app will result in a lower price. The app features ongoing sales that fall into two categories:
- AliExpress Sales on the Homepage: Like on the website, you’ll see ads and can easily understand the promotions.
- Share and Earn: Accessible through the menu, this feature allows you to make group purchases. Share the product link with a friend, buy it together, and receive a discount.
Sales organized by sellers
Not all sellers can afford to pay for advertising, but they still want to sell more. They can organize their own AliExpress sales without advertising by simply adding the word “sale” to the product name.
To find these deals, type the product you’re interested in along with the word “sale” in the search box. Be cautious and know the prices, as not all sellers are completely honest.
Brand sale
Popular Chinese brands, available on both Tmall and AliExpress, often organize sales to stand out. These promotions can be collective or individual, with varying levels of participation from brand owners.
Week of brands
Also known as “AliExpress Total Sale,” this promotion offers discounts ranging from 30% to 50% and typically lasts three or four days near the end of summer. It serves as the largest sale event before Singles’ Day, allowing sellers to gauge product popularity and plan for the upcoming shopping season.
Brand Clearance
A brand may decide to make a big splash by offering attractive deals. These sales are considered some of the best on AliExpress, as the discounts are genuine and can range from 20% to 80%. Brands often use these promotions to increase awareness and make a strong statement.

Calendar sales
These sales occur on specific dates throughout the year, often coinciding with holidays, anniversaries, or other special occasions. Keep an eye on our website and the main AliExpress page for updates on upcoming calendar sales.
Public Holidays
AliExpress and its sellers often organize sales around public holidays, such as Christmas, New Year’s, or national holidays. These sales provide a great opportunity to snag deals and discounts on popular items.
Local and Regional Holidays:
Sales might also be organized to coincide with local and regional holidays or celebrations. This helps cater to specific markets and allows buyers to enjoy discounts related to their traditions and festivities.
Religious Holidays:
Sometimes, sales are held during religious holidays, like Easter or Ramadan, allowing people to find deals on items related to their religious observances or to simply enjoy the festive atmosphere.
The Main Sale of the Year – 11/11 Bachelor’s Day
One of the most significant sales on AliExpress, this event takes place on November 11, also known as Singles’ Day. Sellers offer massive discounts, making it a perfect time to grab great deals on a wide variety of items.
The Chinese oppose the Americans in everything, even in shopping. So they invented Singles’ Day. Initially, this date was celebrated by single men. They did it as opposed to Valentine’s Day. Then Jack Ma, the founder of Alibaba Group, decided to turn November 11 into a shopping festival.
- From a marketing point of view, the solution is very good. See for yourself:
- Singles’ Day is always ahead of American Black Friday. Customers have not yet had time to spend their money.
- The middle of autumn, when it starts to get colder. It is at this time that people change their wardrobe.
- There are no other holidays on this day. Nothing distracts customers from shopping.
- Better to create your own tradition. Than adapting to others.
Therefore, “11.11” or “Singles’ Day” turned into a grandiose event. Sales volumes on AliExpress alone are measured in tens of billions of dollars. Yes, shoppers spend more on AliExpress in one day of sales than some governments in a whole year.
For comparison – in 2018, sales amounted to $30.8 billion, which is approximately the same as the GDP of Bolivia. And Paraguay’s GDP is $1 billion less. Just imagine: the whole Bolivia, a country with 11 million inhabitants per year produces less than AliExpress sells in one day!
More than 180,000 brands from all over the world took part in the action.
American sales on AliExpress
In addition to its global sales events, AliExpress also participates in popular American sales like Black Friday and Cyber Monday. These sales provide another opportunity to score excellent deals on various products.
Black Friday
A major day for American shopaholics. Originated in the USA, but has already spread throughout the world. It’s hard to imagine a country that doesn’t have Black Friday sales.
Celebrated the first Friday after Thanksgiving in America. Always falls at the end of November. Thanksgiving is celebrated on the fourth Thursday in November, in honor of the first harvest in the New World.
Black Friday is always the fourth Friday in November. Usually falls at the beginning of the twenties.
Cyber Monday
Cyber Monday – the next Monday after Black Friday. Day of sales on the Internet. It was invented by retailers specifically for those who did not have time to skimp. Or could not do it for some reason. In order not to stand in lines at supermarkets on Friday, you can safely stock up on the Internet on Monday. On this day, it is customary to make promotions for electronic gadgets and other equipment. On AliExpress, Cyber Monday does not take place in November, but in January.
The sale on AliExpress on Cyber Monday is not as big as in the US. But there are many interesting things here too. The level of discounts is approximately 30% of the original prices. Be careful – fake promotions are common on Cyber Monday. When the value of the product doesn’t actually decrease.
What does it do for sellers
The ability to distract at least some customers from the sites of American competitors. Attract new users to your stores.
In summary, AliExpress offers a wide range of sales throughout the year, catering to different occasions, markets, and customer preferences. By staying informed and keeping an eye on various sales events, you can make the most of the discounts and deals available on the platform. So, happy shopping and enjoy the savings!
FAQ on sales on Aliexpress
What is the sale date on AliExpress?
The most important one is November 11th. It’s called Singles’ Day. The second in importance is March 28th. It’s AliExpress’s birthday.
When does the sale on AliExpress start?
All sales begin and end at 00:00 Pacific Time (PST).
How long is the sale on AliExpress?
Major sales (Singles’ Day, Black Friday, AliExpress’s Birthday) last from 3 to 5 days. Brand week and regular promotions last 7 days.
What is the name of the main sale of AliExpress?
The official name is Global Shopping Festival. World Shopping Day, Singles’ Day or 11.11
What’s the sale on AliExpress?
There are at least 3 sales on the site at any time. Details of current sales
How often are sales on AliExpress?
They go constantly. Big sale every three months. Once a month – seasonal. Small ones – every week.
How to find a sale on AliExpress?
Use our calendar. Read the news. Go to the main page of Aliexpress.
To make the most of AliExpress sales, act fast to secure the best deals and strategize your purchases based on the upcoming sale dates. Happy shopping and enjoy the savings!