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AliExpress – Switzerland

Your Shopping Blueprint for AliExpress in Switzerland

Payment:CHF ( Swiss Franc )
Delivery:15-65 days

Welcome to our comprehensive guide on navigating AliExpress in Switzerland! Here, we delve into optimizing your online shopping experience, ensuring you get the most out of every purchase. Tailored specifically for Swiss residents, this article is your key to unlocking efficient, enjoyable, and safe shopping on one of the world’s largest online marketplaces. Join us as we explore tips, tricks, and essential information to elevate your AliExpress journey.

How to Shop on AliExpress from Switzerland

Tailoring AliExpress for Swiss Preferences

  • Setting Language and Currency: Start by adjusting the site’s language to English, German, French, or Italian, aligning with Switzerland’s main languages. Set the currency to Swiss Francs (CHF) for easier price comparison and budgeting.
  • Choosing Delivery Options: Select Switzerland as your delivery country. AliExpress offers various shipping methods to Switzerland, including AliExpress Standard Shipping, ePacket, and DHL. Check estimated delivery times and choose based on your urgency and budget.
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Creating an AliExpress Account

  • Visit AliExpress: Go to the AliExpress website or app.
  • Sign Up: Click on ‘Sign Up’ and enter your email address or phone number. You can also sign up using a social media account for convenience.
  • Verification: Complete the verification process, usually involving a code sent to your email or phone.
  • Profile Completion: Fill in your profile with accurate details, especially focusing on your location in Switzerland for relevant deals and shipping options.

Accurate Shipping Address Entry

  • Detailed Information: Ensure you provide a detailed and correct shipping address. Include your street name, number, postal code, city, and canton.
  • Postal Code Accuracy: Double-check your postal code as it’s crucial for accurate and timely delivery in Switzerland.
  • Contact Details: Provide a reachable contact number for any delivery inquiries or updates.
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First-Time Purchase Guide for Swiss Shoppers

  • Product Search: Use the search bar to find products. Utilize filters for price, shipping options, and seller ratings.
  • Read Product Details and Reviews: Pay attention to product specifications, customer reviews, and seller ratings.
  • Add to Cart: Once you’ve chosen a product, add it to your cart.
  • Check Out: Proceed to checkout, ensuring your shipping address is correct.
  • Payment: Choose a payment method. Options typically include credit/debit cards, PayPal, and other localized payment methods.
  • Order Review: Review your order details before finalizing the purchase.

Downloading and Utilizing the AliExpress Mobile App

  • Download the App: Available on both iOS and Android, the AliExpress app can be downloaded from the App Store or Google Play.
  • App Navigation: The app offers a user-friendly interface, with easy access to daily deals, order tracking, and customer support.
  • App-Exclusive Deals: Look out for app-exclusive deals and discounts, often providing additional savings compared to the website.

Stay tuned for more in-depth insights and tips in the following sections, as we guide you through leveraging AliExpress’s vast marketplace to your advantage in Switzerland.

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Maximizing Savings on AliExpress

Discovering Sales and Discounts

AliExpress offers a variety of sales and discount opportunities throughout the year, providing Swiss shoppers with numerous chances to save. Understanding these sales can significantly enhance your shopping experience.

  • Regular Sales Events: AliExpress hosts several regular sales events, such as the famous 11.11 Global Shopping Festival and the 6.18 Mid-Year Sale. These events often feature steep discounts across a wide range of products.
  • Seasonal Sales: Seasonal sales, including Black Friday, Cyber Monday, and Christmas sales, are also prevalent. These sales align with global and local Swiss holidays, offering themed discounts and deals.
  • Customized Sales Calendar: Our PoKupar website features a tailored sales calendar for Swiss shoppers. This calendar is updated regularly to include upcoming sales events, providing you with a planning tool to time your purchases for maximum savings.

Coupons by product category

AutomotiveComputersSports and Outdoors
KidsBeauty And Personal CareBags and Shoes
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Finding and Applying AliExpress Coupons

AliExpress coupons are a fantastic way to reduce the cost of your purchases. Here’s how to make the most of them:

  • Types of Coupons: AliExpress offers various types of coupons, including general coupons usable on any product, seller-specific coupons, and special promotional coupons.
  • Locating Coupons: Check the AliExpress homepage and the specific product pages for available coupons. Our PoKupar site also regularly updates with the latest AliExpress coupons tailored for Swiss shoppers.
  • How to Apply Coupons: When checking out, you can apply any eligible coupons to your purchase. Be sure to check the coupon’s terms and conditions, such as minimum spend requirements and validity dates.

Locating Promo Codes

Promo codes are another way to save on AliExpress. They can be applied at checkout for an instant discount.

  • Finding Promo Codes: Stay updated with our PoKupar site for the latest promo codes. Additionally, signing up for the AliExpress newsletter and following their social media channels can yield exclusive promo codes.
  • How to Use: Enter the promo code in the designated box during checkout. Ensure that the code is valid and meets the criteria for the purchase.

AliExpress promo codes for every month


Brand Promotions and Daily Deals

Brand promotions and daily deals are great for snagging discounts on specific brands or items.

  • Brand Promotions: Periodically, AliExpress features promotions from specific brands, offering discounts on their entire range or select products. These promotions are excellent for purchasing from trusted brands at lower prices.
  • Daily Deals: AliExpress’s ‘Flash Deals’ section showcases daily deals, where products are offered at reduced prices for a limited time. These deals are updated daily and cover a wide range of categories.

By staying informed and utilizing these tips, Swiss shoppers can maximize their savings on AliExpress. Keep an eye on our PoKupar site for the most recent updates, tips, and tricks to enhance your AliExpress shopping experience in Switzerland.

Payment Methods in Switzerland

Available Payment Options in Switzerland

AliExpress offers a range of payment options for Swiss shoppers, each with its benefits and drawbacks.

  • Credit and Debit Cards: Widely accepted and convenient, cards like Visa, MasterCard, and Maestro are commonly used. They offer quick processing but be aware of potential foreign transaction fees.
  • PayPal: Known for its security and ease of use, PayPal is a popular choice. It may include additional fees, but the user protection policy is a significant advantage.
  • Bank Transfer: A secure method, though it can be slower and may incur additional fees from your bank.
  • AliPay: AliExpress’s own payment system offers a secure and streamlined process, but it may not be familiar to all Swiss users.

Managing Additional Fees

  • Be Aware of Currency Conversion Fees: If your bank charges for currency conversion (from CHF to USD or CNY), consider this in your budget.
  • Transaction Fees: Some payment methods may include transaction fees. Check the terms of your chosen payment method.
  • Customs and Import Taxes: Orders shipped to Switzerland may incur customs and import taxes, which are the buyer’s responsibility.
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Shipping and Delivery to Switzerland

Shipping Method Options

AliExpress provides various shipping options to Switzerland, each catering to different needs.

  • AliExpress Standard Shipping: A balance between cost and speed, suitable for most buyers.
  • ePacket: Offers faster delivery at a reasonable cost, though slightly more expensive than standard shipping.
  • DHL/UPS/FedEx: For urgent deliveries, these express services are faster but more costly.
  • Free Shipping: Offered by some sellers, it’s cost-effective but usually slower.

Swiss Postal Services

Using Switzerland’s national postal service for AliExpress deliveries has its specifics.

The postal operator in Switzerland is Swiss Post (Die Schweizerische Post, La Poste Suisse).

  • Reliability: Swiss Post is known for its reliability and efficient handling of international parcels.
  • Local Pickup Points: Some deliveries may be available for pickup at local post offices or designated collection points.

Estimated Delivery Times

Delivery times to Switzerland can vary based on the shipping method chosen.

  • Standard Shipping: Typically takes 15-30 days.
  • ePacket: Usually arrives within 10-20 days.
  • Express Services: Can deliver within 5-10 days, depending on the service.
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Tracking Orders

Keeping track of your AliExpress orders is crucial for a smooth shopping experience.

  • Order Tracking on AliExpress: Once shipped, you can track your order directly on the AliExpress platform.
  • Using Swiss Post’s Tracking Service: For parcels handled by Swiss Post, use their online tracking system for local updates.
  • Mobile Apps: Consider using mobile apps for tracking, which consolidate tracking information from various couriers.

By understanding and utilizing these payment and shipping options, Swiss shoppers can enjoy a more seamless and efficient shopping experience on AliExpress. Stay informed and choose the methods that best suit your needs to enhance your online shopping journey.

Understanding Customs Fees and Taxes for AliExpress Purchases in Switzerland

Shopping on AliExpress from Switzerland involves navigating through various customs fees and taxes imposed by the Swiss Federal Customs Administration (AFC). These charges are essential for the legal entry of goods into Switzerland and vary based on the value and type of products ordered.

The customs service in Switzerland is the Federal Customs Administration (FCAdmin), also known as Eidgenössische Zollverwaltung (EZV) in German and Amministrazione Federale delle Dogane (AFD) in Italian.

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Customs Fees

Customs fees are levied by the AFC to cover the costs associated with processing imports into Switzerland.

  • For Goods Valued Under CHF 1,000: No customs fee is charged for goods valued at less than CHF 1,000. This makes it favorable for smaller purchases.
  • For Goods Valued at CHF 1,000 or More: A customs fee of 4% is applied. This fee is calculated as a percentage of the total value of your order.

Value-Added Tax (VAT)

VAT is a prevalent tax on goods and services sold within Switzerland.

  • Standard VAT Rate: The VAT rate in Switzerland is 7.7%. This rate is applied to most goods purchased through AliExpress.

Other Charges

In addition to customs fees and VAT, shoppers may encounter other charges such as brokerage fees and duty.

  • Brokerage Fees: These are charged by customs brokers for assisting in clearing goods through customs. The fee varies depending on the order value and the chosen customs broker.
  • Duty: This tax is applicable to specific goods like alcohol, tobacco, and luxury items. The duty rate depends on the type of goods ordered.


  • Example 1: Ordering a general merchandise item from AliExpress costing CHF 1,050. This item falls into the category where a 4% customs fee is applicable, resulting in a customs fee of CHF 42.
  • Example 2: For a more expensive purchase, such as a product costing CHF 20,000, classified as general merchandise, the customs fee would be 4%, amounting to CHF 800.

Understanding these fees and taxes is crucial for Swiss shoppers to accurately estimate the total cost of their AliExpress purchases and avoid unexpected expenses. It’s advisable to consult the Swiss Federal Customs Administration’s website or a customs broker for specific guidance related to individual orders.

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Returns and Buyer Protection

AliExpress Return Policy in Switzerland

Understanding the return policy on AliExpress is crucial for Swiss shoppers to shop confidently.

  • Return Timeframe: Most items on AliExpress can be returned within 15 days of receipt if they are not as described or have quality issues.
  • Return Process: To initiate a return, go to your order list on AliExpress, find the relevant order, and click on ‘Return & Refund’. Follow the instructions to submit a return request.
  • Shipping Costs for Returns: The buyer typically bears the shipping costs for returning items. However, if the item is not as described, you may negotiate with the seller for a return shipping fee refund.
  • Refund Process: Once the seller receives the returned item and verifies its condition, a refund is typically processed within 15 days.

Understanding Buyer Protection

Buyer Protection on AliExpress provides a layer of security for customers in Switzerland.

  • Item Not Received: If you do not receive your order within the buyer protection period, you can open a dispute for a full refund.
  • Not as Described: If the item is significantly different from the seller’s description, you can return it for a full refund or keep the item and get a partial refund.
  • Guaranteed Genuine: For certain branded items, AliExpress offers a ‘Guaranteed Genuine’ policy. If the item is found to be fake, you’ll get a full refund.
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Customer Support for AliExpress in Switzerland

Contacting AliExpress Customer Service

There are several ways for Swiss residents to get in touch with AliExpress customer service.

  • Online Chat: The fastest way to get support is through the online chat feature on the AliExpress website or app.
  • Email Support: You can contact AliExpress via email for less urgent queries or detailed assistance.
  • Social Media: AliExpress is active on several social media platforms where you can reach out for help.

Local AliExpress Office Information

For Swiss residents, here are the contact details for the nearest AliExpress office and the main office in China.

  • Germany Office (For Germany, Austria, Switzerland, Turkey, and Eastern Europe):
    • Address: 1st Floor, Wiesenhüttenplatz 25, 60329 Frankfurt am Main, Germany
    • This office can provide support and information relevant to Swiss customers, acting as a regional point of contact.
  • Main Office in China:
    • For direct queries to the headquarters, customers can contact the main office in China, although the Germany office is more suited for regional concerns.

Understanding these aspects of AliExpress’s services ensures a more secure and comfortable shopping experience for customers in Switzerland. Remember to utilize these resources for any issues or queries regarding your AliExpress purchases.

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User Reviews and Shopping Experiences in Switzerland

Compilation of Swiss User Reviews

Gathering feedback from Swiss users provides valuable insights into the AliExpress shopping experience.

  • Diverse Experiences: Reviews reveal a range of experiences, from highly satisfactory to occasional disappointments.
  • Product Quality Feedback: Many users emphasize the importance of thoroughly reading product descriptions and reviews to ensure quality.
  • Shipping and Delivery: Comments often highlight varied delivery times, with some users experiencing delays.
  • Customer Service Experiences: Experiences with customer service tend to vary, with some praising the responsiveness and others facing challenges.

Advice for New Swiss Users

New Swiss users can benefit from the following practical suggestions.

  • Start with Smaller Orders: To gauge the reliability and quality, start with smaller, less expensive items.
  • Read Reviews and Ratings: Pay close attention to seller ratings and product reviews from previous buyers.
  • Understand Import Regulations: Be aware of Switzerland’s import regulations to avoid unexpected fees.
  • Check Seller’s Location and Shipping Methods: Choose sellers that offer the most efficient shipping options to Switzerland.
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AliExpress in Switzerland: Pros and Cons

Ensuring Trust and Safety

Strategies for a secure shopping experience on AliExpress in Switzerland include:

  • Use Secure Payment Methods: Opt for secure payment options like credit cards or PayPal for buyer protection.
  • Buyer Protection Program: Familiarize yourself with AliExpress’s Buyer Protection, which covers various issues like non-delivery or items not matching descriptions.
  • Communicate Through AliExpress: Keep all communication within the AliExpress platform for record-keeping and in case of disputes.

Quality Assurance Measures

Tips for verifying the quality of products before purchasing:

  • Check Product Details and Images: Look for detailed descriptions and clear, realistic images.
  • Seller Ratings and Reviews: Choose sellers with high ratings and positive feedback.
  • Compare Similar Products: Look at similar products to judge the average price and quality on offer.

Spotting Potential Online Shopping Risks

Advice on recognizing and avoiding common online shopping pitfalls:

  • Beware of Unrealistically Low Prices: Extremely low prices can be a red flag for poor quality or counterfeit items.
  • Understand the Return and Refund Policies: Know the process for returns and refunds in case of issues.
  • Be Wary of New Sellers with No Feedback: Exercise caution when buying from new sellers without reviews or ratings.
  • Protect Personal Information: Be vigilant about protecting your personal and payment information.

By taking into account these user reviews, advice, and strategies, Swiss shoppers can navigate AliExpress more effectively, ensuring a more satisfying and secure online shopping experience.

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Comparing AliExpress with Specific Local Online Marketplaces in Switzerland

In the diverse landscape of online shopping in Switzerland, each marketplace has unique features. Here’s a detailed comparison of AliExpress with specific Swiss online marketplaces.

AliExpress vs. Digitec

  • Product Range: Digitec specializes in electronics and tech, whereas AliExpress offers a more expansive variety, including fashion, home goods, and more.
  • Pricing: Digitec’s prices are competitive within Switzerland, but AliExpress often has lower prices due to direct-from-manufacturer deals.
  • Shipping and Delivery: Digitec provides faster, often next-day, delivery within Switzerland, compared to AliExpress’s longer international shipping.
  • Customer Support: Digitec offers localized support in Swiss languages, which can be more accessible than AliExpress’s international support.

AliExpress vs. Galaxus

  • Product Selection: Galaxus has a wide range but focuses more on the Swiss market, while AliExpress serves a global customer base with a broader selection.
  • Pricing Strategy: Galaxus prices are market-competitive in Switzerland; AliExpress might offer better deals for bulk or international products.
  • Delivery Times: Galaxus has the upper hand with quicker local delivery, advantageous over AliExpress’s variable international delivery times.
  • Returns Policy: Easier and more straightforward return process with Galaxus due to its local presence.
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AliExpress vs. Ricardo

  • Marketplace Model: Ricardo is an online auction and marketplace for second-hand and unique items, contrasting with AliExpress’s new product range.
  • Price Range: Ricardo offers varied pricing, especially for used or auctioned items, while AliExpress generally provides lower prices for new products.
  • Local Relevance: Ricardo caters to the Swiss market, offering a more localized experience, compared to AliExpress’s global approach.
  • Buyer-Seller Interaction: Ricardo facilitates direct interactions between buyers and sellers, a dynamic less common on AliExpress.

AliExpress vs. Microspot

  • Product Focus: Microspot targets electronics and home appliances for Swiss customers, while AliExpress has a broader international focus.
  • Competitive Pricing: Microspot’s prices are tailored for the Swiss market but might be higher than AliExpress for similar items.
  • Shipping Efficiency: Microspot excels in faster delivery within Switzerland, a significant advantage over AliExpress’s longer shipping times.
  • Customer Service: Microspot’s customer service is more localized, offering support in Swiss languages, compared to AliExpress’s more generalized approach.


Each Swiss marketplace offers unique advantages:

  • Specialization and Local Support: Marketplaces like Digitec and Microspot provide specialized products with strong local customer support.
  • Unique Shopping Experience: Platforms like Ricardo offer specialized experiences, particularly for second-hand items.
  • Quality and Authenticity: Swiss marketplaces often focus more on quality and authenticity.

On the other hand, AliExpress:

  • Diverse Product Range: Provides access to a vast array of products from around the world.
  • Competitive Pricing: Offers generally lower prices, appealing to budget-conscious consumers.
  • Global Product Trends: Often introduces products related to the latest global trends faster than local marketplaces.

In conclusion, while AliExpress offers affordability and diversity, Swiss online marketplaces like Digitec, Galaxus, Ricardo, and Microspot have their distinct advantages in specialization, delivery speed, and local customer support. The choice for Swiss consumers depends on their specific needs, such as product type, delivery speed, and customer service preferences.